We had a great turnout for [x+1]'s NexTargeting Summit on April 23, 2013 in San...
Accelerate acquisition with data-driven marketing
Knowing which prospects to attract and where and how to find them are the goals of every marketer. Leveraging your proprietary and 3rd party data to drive online marketing decisions is the first step.
The [x+1] Origin Enterprise Data Management Platform (DMP) uses a centralized decision engine to target the best audiences across channels and tailor messages that will achieve your marketing and media strategies in real time.
Audience Builder: Explore, build and
estimate the total size of new audiences
Increase customer value with a personalized brand experience
Building stronger relationships means presenting the right customer experience at the time and place your prospect or customer needs it.
By providing the most relevant message, you demonstrate that your brand is listening and responding to real customer needs in real time. It shows your brand is aware. And getting closer to your customer is what [x+1] Origin Digital Marketing Hub is all about.
Synchronize messages to steer customers through the purchase funnel
Even within well-defined customer segments, needs change quickly. Messaging across segments and channels is most effective when the brand understands how to manage the customer experience from stage to stage within the purchase funnel.
[x+1]'s patented POETM decision engine learns how messages affect customer behavior at key points in the purchase process and leverages that knowledge to drive conversion.
Origin Analytics: Stay on top of
media performance by funnel stage
Achieve your marketing vision faster
You've set the vision for your organization. Now it's time to take action. To deliver your highest-performing campaigns, you'll need to leverage all the proprietary and 3rd party data at your disposal.
Achieving success is far easier with the [x+1] Origin Digital Marketing Hub, our platform that gathers and synchronizes data, drives decisions, and executes campaigns seamlessly across all digital and offline channels. Your teams will work smarter and you'll transform your marketing practices to improve ROI while spending less time managing micro-sites and vendors.