About [x+1] Digital Marketing Hub


The [x+1] Origin Digital Marketing Hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics.

This unique combination of capabilities allows companies to synchronize their messages in real time to consumers across a broad range of channels: websites, display, landing pages, email, SMS, mobile, direct mail, chat, and call centers in real time, thus maximizing campaign performance and ROI in a consistent, scalable, and measurable way.

The Predictive Optimization Engine (POETM) is the optimization brain behind [x+1]’s Digital Marketing Hub. The patented decision engine, POETM learns how messages affect customer behavior at key points in the purchase process and leverages that knowledge to drive conversion.  [x+1] Origin incorporates a top-rated Demand-Side Platform (DSP), site personalization, and syndication across on- and off-line communication touch points. 

Top companies in financial services, insurance, automotive, retail, gaming, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]'s enterprise data solutions and services.  The company is headquartered in New York City, with offices in Connecticut, and Illinois.


[x+1] Vision