X plus 1

John Nardone

A classically trained brand marketer from P&G and Pepsi, John is a recognized marketing strategist and innovator, who has set the dialogue for the industry in both the mid nineties and in the last decade, first for online marketing, then for data and analytics driven marketing accountability.

After several brand management roles at P&G and Pepsi, John was a pioneer in establishing the internet as a marketing vehicle. As VP Client Strategy (1994-1996) for trail-blazing internet ad agency Modem Media, he placed the first paid ads ever on the internet, and created the first digital strategies and websites for major brands at Delta Airlines, Coors, CBS, Kraft Foods and MasterCard and created the industry's first pricing model to value internet advertising.

As Modem Media's VP of Media, Research and Database marketing (1996-1999), he built the industry's first online media planning and buying group, and led some of the industry's first online research initiatives: to evaluate the brand impact of exposure online; for usability testing for websites; and for tracking consumer usage of the internet. Teams and technology developed under his direction were ultimately launched as independent companies, including Centrport, a pioneer in behavioral targeting and Dynamic Logic, now owned by WPP Group.

In 1995, John was elected by industry peers as a founding board director for the Internet Advertising Bureau (IAB), the trade advocacy group for the digital industry. He was re-elected twice and served on the board for almost six years (1995-2001).

After leaving Modem in 2002, John co-founded a marketing analytics software start up which was purchased by Aegis Group (the parent of Carat and Synovate) in 2004. John was subsequently named Co-president of Aegis-owned Marketing Management Analytics, the company that created the first econometric "marketing mix models" to measure the sales impact of advertising. At MMA, John co-led a repositioning of the company from research provider to analytically driven strategic consultancy, and MMA quickly set an industry agenda for marketing transformation. Working with CPG, banking, retail, telco, and dot coms establish "accountable marketing" programs. These programs typically established statistically based measurement and metrics tied to the business planning cycle, and were supported by transformation efforts covering people, process, data, and technology.

In 2008, John became the Chairman/CEO role at [x+1], an analytically-driven digital marketing technology company. At [x+1] John is again on the vanguard of industry transformation. [x+1] is helping clients such as Verizon, Delta Airlines, FedEx, JPM Chase Allstate and Capital One harness the power of "big data" to drive real-time marketing decisions. [x+1] enables these clients to process terabytes of data through complex statistical models to make decisions of what content, offer or advertising to provision to each individual consumer at every digital interaction. These efforts are first steps to an ever broader transformation of marketing driven by more data, cheaper data processing and the continuing "digitization" of marketing communications.

John holds an MBA from Duke University's Fuqua School of Business and a BA from Duke University.

Peter Massey

A veteran in the marketing, advertising and digital industries, Peter Massey has held operations and CFO positions at leading agencies and both digital and traditional marketing companies. The knowledge gleaned from his leadership positions at both traditional advertising firms and companies in the emerging media technologies sector highlighted by his 12-year tenure as CFO/General Manager of digital pioneer Modem Media (now Publicis Modem) endows him with a uniquely comprehensive understanding of modern marketing.

Past experience:

• Before joining [x+1] in January 2012, he served as CFO of JWT, where he led the companys transformation initiative. This included the implementation of custom financial systems based on a project approach, as well as financial processes and procedures that successfully managed client revenue and profitability.
• Before joining JWT in 2009, he served as CFO of Ogilvy & Mather. There he established a region-wide revenue forecasting methodology and established and tracked performance targets for the New York-based client services group.
• As Chief Operating Officer and subsequently Senior Vice President/General manager of Modem Media, he steered the pioneering digital agency through its phenomenal growth period and its turnaround stage during the difficult period for Internet companies in 2000, restoring the company to profitability.

Ted Shergalis

Ted Shergalis is an online marketing expert, visionary and strategic thinker. His foresight in applying analytics techniques to Internet marketing led to early breakthroughs in predictive marketing. As a founder of [x+1] in 1999, he was one of the first marketers to develop products using the "software as a service" model. Today [x+1]'s products are used by many leading brands.

Past experience:

• Before founding [x+1], Ted worked from 1997 to 2000 in both the debt and equity capital markets at Morgan Stanley Dean Witter. Working with senior management at emerging technology and online companies, he gained a unique and early perspective on the emerging trend of media quantification. His understanding of the seismic shifts in the media market helped underpin the founding of [x+1].
• At [x+1], Ted has worked with industry leaders like Andreas Weigend, Ph.D, Amazon's Chief Scientist, to advance predictive marketing and online media knowledge. In addition, Ted partnered with SAS to bring an analytics and marketing suite to online marketing.
• Ted graduated from Harvard University with an A.B. in Philosophy with Honors.

Patrick DeAngelis

As Chief Technology Officer, Pat DeAngelis is responsible for managing the development and deployment of the company's next generation product suites. Pat holds five pending patent applications in the field of eCRM/Real-Time Marketing and was the co-founder of two award-winning digital companies.

Past experience:

• Before joining [x+1], Pat was the CTO at Infotrieve Inc., of Wilton, CT, an information management company that serves many of the Fortune 500.
• Before that he was a founder and CTO of CentrPort, an online advertising company that provided digital behavioral marketing solutions for top brands like General Motors and SBC. He led CentrPort's Internet Advertising Bureau (IAB) certification, the first eCRM/emarketing company to be accredited; this is now the defacto standard. In addition, CentrPort was named a Rising Star in the 2003 Deloitte Connecticut Technology Fast 50 Program, and recognized by Red Herring editors for Innovation and Business Strategy and named in the Red Herring 100 in 2004.
• Prior to working at CentrPort, he served as SVP of Application Development at Blau Marketing Technology, which was sold to Snyder Communications in 1998.
• Since 2007, he has served on the board of directors of USA Bank Inc., of Port Chester, NY.

Peter Moritz

A digital media veteran, Peter Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates, where he guided revenue strategies for agency, media, lead generation and technology companies. He is respected for his strategic vision, precision execution and deep expertise across industry sectors, and for his unique experience with data-driven advertising technologies that are reshaping the media industry.

Past Experiences:

• Prior to founding PWM Associates, he was recruited to Modem Media as senior business development director and ran Modem’s new client acquisition group, reporting to the company’s President from 1998-2006.

• From 1995-1998, he was hired by InterZine and led the company’s sales and marketing teams and developed new online advertising and revenue models. 

• Peter began his career with American Express Travel Related Services where he spent ten years.  During that time he won top sales honors, was twice the number-one salesperson, won the Chairman’s Award for Quality for his work in retail travel merchandising, and was elected President of the company’s National Sales Excellence Club.

 

 

Leon Zemel

A recognized internet optimization strategist, Leon Zemel has 15+ years of experience developing analytical marketing strategies and business intelligence. At [x+1], he leads the team responsible for driving optimal performance for client's interactive marketing, utilizing a full suite of campaign management, optimization, audience segmentation, and business intelligence technologies.

Past experience:

• With more than a decade of experience in the direct marketing industry, Leon has delivered analytical marketing services for cross-channel business/product strategy and focused programs for Web, direct mail, telemarketing, and direct response TV. He has directed programs for major brands, including AOL, American Express, Barnes & Noble, IBM, and The New York Times.
• Before joining [x+1] in 2004, Zemel served as Vice President/Director, Strategy and Enablement at Digitas.
• Prior to working at Digitas, Leon was a Partner, Strategy Consulting at OgilvyOne; as well as a former Director, Strategy for Wunderman.
• Leon received his MBA from Columbia Business School and a degree in Economics from Yeshiva University.

John Nardone

A classically trained brand marketer from P&G and Pepsi, John is a recognized marketing strategist and innovator, who has set the dialogue for the industry in both the mid nineties and in the last decade, first for online marketing, then for data and analytics driven marketing accountability.

After several brand management roles at P&G and Pepsi, John was a pioneer in establishing the internet as a marketing vehicle. As VP Client Strategy (1994-1996) for trail-blazing internet ad agency Modem Media, he placed the first paid ads ever on the internet, and created the first digital strategies and websites for major brands at Delta Airlines, Coors, CBS, Kraft Foods and MasterCard and created the industry's first pricing model to value internet advertising.

As Modem Media's VP of Media, Research and Database marketing (1996-1999), he built the industry's first online media planning and buying group, and led some of the industry's first online research initiatives: to evaluate the brand impact of exposure online; for usability testing for websites; and for tracking consumer usage of the internet. Teams and technology developed under his direction were ultimately launched as independent companies, including Centrport, a pioneer in behavioral targeting and Dynamic Logic, now owned by WPP Group.

In 1995, John was elected by industry peers as a founding board director for the Internet Advertising Bureau (IAB), the trade advocacy group for the digital industry. He was re-elected twice and served on the board for almost six years (1995-2001).

After leaving Modem in 2002, John co-founded a marketing analytics software start up which was purchased by Aegis Group (the parent of Carat and Synovate) in 2004. John was subsequently named Co-president of Aegis-owned Marketing Management Analytics, the company that created the first econometric "marketing mix models" to measure the sales impact of advertising. At MMA, John co-led a repositioning of the company from research provider to analytically driven strategic consultancy, and MMA quickly set an industry agenda for marketing transformation. Working with CPG, banking, retail, telco, and dot coms establish "accountable marketing" programs. These programs typically established statistically based measurement and metrics tied to the business planning cycle, and were supported by transformation efforts covering people, process, data, and technology.

In 2008, John became the Chairman/CEO role at [x+1], an analytically-driven digital marketing technology company. At [x+1] John is again on the vanguard of industry transformation. [x+1] is helping clients such as Verizon, Delta Airlines, FedEx, JPM Chase Allstate and Capital One harness the power of "big data" to drive real-time marketing decisions. [x+1] enables these clients to process terabytes of data through complex statistical models to make decisions of what content, offer or advertising to provision to each individual consumer at every digital interaction. These efforts are first steps to an ever broader transformation of marketing driven by more data, cheaper data processing and the continuing "digitization" of marketing communications.

John holds an MBA from Duke University's Fuqua School of Business and a BA from Duke University.

Lisa Lambert

Lisa Lambert is a vice-president of Intel Capital and the managing director of the Software and Services Sector. Lisa is a voting member of Intel Capital’s investment committee. Lisa joined Intel Capital in 1999.

Prior to that, she held a Product Marketing Management position with Intel’s Desktop Products Group with responsibility for the Pentium II, III processor family. Prior to joining Intel, Lisa worked as a software developer (1989-1992) and in strategic planning, product marketing, and sales (1992-1995) at Owens-Corning.

Lisa is on the board of directors (observer) for VCE, LLC, Endeca, CollabNet, Zend Technologies and is a director at X+1, Inc.Lisa has invested in and managed exits from VMware (IPO), Financial Engines (IPO), Kingsoft (IPO), Enjoyor (IPO), Tobesoft (IPO), MySQL (acquired by Sun), DATAllegro (acquired by Microsoft), JBoss (acquired by Red Hat), Accertify (acquired by AMEX), OpenFeint (acquired by Gree), Jajah (acquired by Telefonica), and CPower (acquired by Constellation Energy), among others.

Lisa has an MBA from Harvard Business School and a BS/MIS from Pennsylvania State University.

Mark Wright

Mark works in Blue Chip's Stamford, Connecticut office and leads Blue Chip's Marketing and Media Services practice.

Past experience:

• Prior to joining Blue Chip Venture Company in 2001, Mark was the founding CEO of @plan. Founded in 1996, @plan became the industry standard market planning software system for online advertising and online retailing.
• Prior to starting @plan, he was Executive Vice President of Ericson Marketing Communications, an advertising agency.
• In the late 1980's he founded Inforum which became the industry standard market planning software system for hospitals and other large healthcare institutions. Both @plan and Inforum completed IPOs and were subsequently acquired. The valuation of each company, at the time of sale, was in excess of $100 million.

Bob Hower

Bob Hower is a General Partner at ATV (Advanced Technology Ventures) where he focuses on investments in information technology, specifically the infrastructure, software and services, and consumer technology sectors. He has been with ATV since 2002 and is an active board member of Acme Packet (NASDAQ:APKT), ChannelAdvisor, Sanovi, Wave7 Optics, and [x+1].

Past experience:

• Named one of Forbes Midas list "best dealmakers" in 2007, Bob was instrumental in Acme Packet's 2006 public offering, one of the most successful IPOs in the communications sector this decade.
• Bob has extensive operating experience, including serving as Vice President of Sales at LHS Group (EMEA), where he built the company's Enhanced Services Division for Europe, the Middle East and Africa, and as a member of the senior management team at Priority Call Management (PCM).
• Prior to LHS Group's acquisition of PCM in 1999, Bob helped grow PCM's revenue from approximately $3.5 million to $45 million.
• Bob's management background also includes sales and marketing roles at Lotus Development and General Mills.

Ed See

Recognized as one of the country's leading management consultants, Mr. See for the last decade has helped some of the world's most prestigious brands apply business rigor to marketing and operations. At MMA, his unique operational, general business and technology perspective translate into bottomline marketing impact for clients. As a Partner at Arthur Andersen and a Managing Director at BearingPoint, he has advised senior executives of some of the world's largest companies. Mr. See previously spent 15 years in management of software development at IBM.

Sarah Fay

A recognized industry visionary, Fay was previously CEO of Aegis Media North America, which she joined in 1998. During her tenure at Aegis, she spearheaded the creation of Carat Interactive, since merged with Carat's traditional unit, which she built into one of the top full-service digital marketing agencies.

Past experience:

• In her role as President of Isobar U.S., Sarah managed the growth and integration strategy for the digital and one-to-one agency services. Today, these services include Carat Fusion, Freestyle, Molecular, and iProspect.
• In the year 2000, Sarah Fay took on the challenge to envision, launch, and grow Carat Interactive (now Carat Fusion), the U.S. digital hub for Carat Americas.
• Sarah received an Ad:Tech Industry Achievement Award, has been noted as one of the Top 50 People to Know by MediaPost in 2004, one of the MediaPost's Media 100 Influentials in 2005. She was an Adweek Media All Star in 2004, and was named one of Ad Age's 25 Women to Watch in 2005. She was also one of B2B Magazine's Top 100 Business Marketing Influencers in 2002, 2003 and 2004.
• Sarah is a regular speaker on the topic of interactive advertising, and is widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today. In September 2009, Sarah Fay was the iMedia Brand Summit's first 'Guest Host'

Glen Lewy

Glen joined Hudson Ventures in 2000 as a Senior Managing Director. Glen spent 25 years as an adviser to some of the world's largest and most prestigious corporations, having distinguished himself as both a lawyer and investment banker. Glen was a senior partner and member of the Management Committee of Wolfensohn & Co., when it was acquired by Bankers Trust in 1996. Following the acquisition, he served as a member of the Management Committee of Bankers Trust. Prior to joining Wolfensohn & Co., he had been a partner involved in the practice of corporate law, specializing in mergers and acquisitions, at the New York law firm of Debevoise & Plimpton.

Glen is a Board member of several of Hudson's portfolio companies, including TouchCommerce , [X+1], GlobalServe and Verge Solutions. Glen was previously responsible for Hudson's investment and served on the boards of both Albridge Solutions and Relegence prior to their respective sales. Glen also managed Hudson's investment in Constant Contact.

Glen is the former Chairman of the Anti-Defamation League National Commission, and is currently a member of the National Commission and the Executive Committee of the ADL. He is also a member of the Council of Foreign Relations, and sits on the Board of Trustees of the New York Historical Society and the SEED Foundation.

Glen holds a B.A. degree from Amherst College and a J.D. from the University of Chicago Law School.

Ed Raha

Mr. Raha has over 20 years' experience in hedge fund management, financial modeling and quantitative strategy design. He was a managing partner of Managed Quantitative Advisors, a money management firm specializing in long/ short, market-neutral equity portfolios. There, he oversaw the design and implementation of a complete investment management infrastructure, including model design, trading and execution, and risk management. Prior to MQA, Mr. Raha spent several years at Bankers Trust, where he managed a team of financial analysts that developed a systematic methodology for the valuation of private equity.

Stephano Kim

Stephano Kim is the former President and COO of [x+1], joining the company in 2006 as Senior Vice President of Corporate and Business Development. Stephano now serves as an Advisor to [x+1] lending his vast domain experience in new business opportunities, including strategic alliances and mergers and acquisitions.

Prior to joining [x+1], Stephano led investments in consumer technology and media for Advanced Technology Ventures, an early stage fund with more than $1.5 billion under management. Before joining ATV, Stephano directed business strategy and development at America Online, Inc. At AOL, Stephano advised executives on marketing, distribution and Internet advertising strategy. He also negotiated and managed key partnerships with global corporations, such as Hewlett-Packard, Sony, Dell, and DoubleClick. Stephano led software and service investments for OCI Ventures Group, the U.S. venture subsidiary of an Asian conglomerate with interests in media, consumer goods and manufacturing. He also co-founded two start-ups: Psylum, a content and community network for video and online gaming which was sold to USA Networks, in 2000; and Blackboard, Inc., the leading provider of e-learning enterprise software and services for which he served as director of operations. Stephano holds an M.B.A. with honors from Columbia Business School and a bachelor's degree in business marketing and management from Cornell University.

Jeremy Legg

Mr. Legg runs the Business Development group for Turner Broadcasting and develops distribution for the Turner properties across linear, broadband, interactive television and wireless platforms. Formerly, as Vice President of Business Development and Strategy at AOL, he maintained strategic alliances with telecommunications and broadband providers, PC manufacturers, online providers and retailers. At AOL, Mr. Legg also developed corporate strategy for AOL’s broadband initiatives, and helped drive subscriber acquisition and retention efforts.

Dr. David Juran

Dr. Juran teaches Managerial Statistics, Decision Models and Applied Regression Analysis. He also conducts research related to modeling human factors in productive systems and quality management. His research on the modeling of human factors in productive systems and the management of quality has appeared in Management Science and The Journal of Operations Management, among others. Dr. Juran has won several awards, including Columbia's Robert W. Lear Service Award and Cornell's EMBA Globe Award for Teaching Excellence.

Michael Wexler

Currently Director, Digital Insights and Marketing Effectiveness at Citibank, Michael Wexler first became a presence in the industry when he applied his background in social psychology to start one of the first web analytic groups as part of a major marketing agency (now Digitas). His role at Yahoo! Marketing Insights was to help advertisers optimize their marketing based on the behavioral data Yahoo! collects. His responsibilities included consulting with major advertisers in every vertical market. For over a decade, Mr. Wexler has been marrying data-driven marketing to an understanding of how people think about interactive media. Mr Wexler enjoys helping advertisers create a better experience for their viewers even as they improve their own business.