May 2, 2013
Peter Massey of [x+1] Selected by ExecRank as among the Top Private Company COO for 2012
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New York , May 2, 2013 – [x+1], a leading provider of digital marketing and data management software, is pleased to announced that Peter Massey, the company’s president and chief operating officer, has been selected by the ranking committee of ExecRank as a “Top Chief Operating Officer” for 2012. Massey is featured at number 35 on the listing. The rankings are the result of two years of research and feedback from evaluation committees and top COOs that yielded an algorithm for how[...]
April 22, 2013
[x+1] Origin Bridges the Gap with CRM Systems to Make Offline Behaviors Actionable Online
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NEW YORK, April 22, 2013 – [x+1], a leading provider of digital marketing and data management software, today released an update to its Origin enterprise Data Management Platform (DMP), a key element of the [x+1] Origin Digital Marketing Hub. The newest version of Origin – the industry’s most complete multi-channel marketing platform – enables marketers to more easily integrate offline customer behavioral data with their digital marketing campaigns to influence content, messages[...]
April 18, 2013
[x+1] Partners With Velti, to Bring Mobile Messaging Capabilities to Market-Leading [x+1] Origin Platform
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Mobile Messaging Now Among the Paid and Owned Media Channels Available to Marketers New York, April 18, 2013 - [x+1], a leading provider of digital marketing and data management software, and Velti (NASDAQ: VELT ), the leading global provider of mobile marketing and advertising technology, today announced a partnership that will bring Velti's mGage platform to the [x+1] Origin data management platform (DMP). As a result, [x+1] clients can use mobile messaging as an outbound[...]
April 9, 2013
John Nardone of [x+1] Selected by ExecRank as among the Top 50 Private Company CEOs for 2012
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Highest-rank ad industry executive to be so honored San Francisco, April 9, 2013 – [x+1], a leading provider of digital marketing and data management software, is pleased to announced that John Nardone, the company’s chief executive officer has been selected by the ranking committee of ExecRank as a “Top Chief Executive Officer” for 2012. The rankings are the result of two-years of research and feedback from evaluation committees and top CEOs that yielded an algorithm for[...]
April 8, 2013
[x+1] Adds $17M Credit Line, Plans Acquisitions
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By Zach Rodgers AdExchanger Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By using credit instead of an equity round, X+1 gains access to capital without diluting the equity of existing investors. Nardone[...]