May 2, 2013
Peter Massey of [x+1] Selected by ExecRank as among the Top Private Company COO for 2012
New York , May 2, 2013 – [x+1], a leading provider of digital marketing and data management software, is pleased to announced that Peter Massey, the company’s president and chief operating officer, has been selected by the ranking committee of ExecRank as a “Top Chief Operating Officer” for 2012. Massey is featured at number 35 on the listing. The rankings are the result of two years of research and feedback from evaluation committees and top COOs that yielded an algorithm for how[...]
April 22, 2013
[x+1] Origin Bridges the Gap with CRM Systems to Make Offline Behaviors Actionable Online
NEW YORK, April 22, 2013 – [x+1], a leading provider of digital marketing and data management software, today released an update to its Origin enterprise Data Management Platform (DMP), a key element of the [x+1] Origin Digital Marketing Hub. The newest version of Origin – the industry’s most complete multi-channel marketing platform – enables marketers to more easily integrate offline customer behavioral data with their digital marketing campaigns to influence content, messages[...]
April 18, 2013
[x+1] Partners With Velti, to Bring Mobile Messaging Capabilities to Market-Leading [x+1] Origin Platform
Mobile Messaging Now Among the Paid and Owned Media Channels Available to Marketers New York, April 18, 2013 - [x+1], a leading provider of digital marketing and data management software, and Velti (NASDAQ: VELT ), the leading global provider of mobile marketing and advertising technology, today announced a partnership that will bring Velti's mGage platform to the [x+1] Origin data management platform (DMP). As a result, [x+1] clients can use mobile messaging as an outbound[...]
April 9, 2013
John Nardone of [x+1] Selected by ExecRank as among the Top 50 Private Company CEOs for 2012
Highest-rank ad industry executive to be so honored San Francisco, April 9, 2013 – [x+1], a leading provider of digital marketing and data management software, is pleased to announced that John Nardone, the company’s chief executive officer has been selected by the ranking committee of ExecRank as a “Top Chief Executive Officer” for 2012. The rankings are the result of two-years of research and feedback from evaluation committees and top CEOs that yielded an algorithm for[...]
April 8, 2013
[x+1] Adds $17M Credit Line, Plans Acquisitions
By Zach Rodgers AdExchanger Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By using credit instead of an equity round, X+1 gains access to capital without diluting the equity of existing investors. Nardone[...]
April 4, 2013
[x+1] Receives $17M in New Funding
Funds to fuel business growth, acquisition strategy and market expansion NEW YORK , April 4, 2013 - [x+1] , a leading provider of digital marketing and data management software, today announced it has signed a new $17M debt facility with Ares Capital Corporation. These funds will be used to support [x+1]’s growth strategy of targeted acquisitions and overall market expansion. Details of the funding were not disclosed. “We are in a very fortunate position here at [x+1],”[...]
March 18, 2013
Kellogg Masters One Key Strategy
Digiday Content Studio Before [x+1] CEO John Nardone went digital, he was a brand manager for Pepsi, where he learned the basics of big brand marketing. Watch this one-and-half minute video to find out what brand marketing skill digital marketers must master and how Kellogg is doing it like no one else.
March 15, 2013
There's No Such Thing As A 'Digital Marketing Strategy' Anymore
Published by: Business Insider Not long ago, digital marketing was viewed as a discrete, independent element of a company's brand management strategy. "Create a Facebook page" or “tweet more” might have once been line items in a larger marketing plan, but the landscape has changed. Marketers agree that there is no such thing as a "digital marketing strategy" anymore. Rather than using disparate digital elements in an ad hoc way, marketers recognize digital should be woven[...]
March 12, 2013
4 Inspiring Multi-Screen Campaigns
Digiday Content Studio Convergence has never been tougher. Last week, Facebook unveiled its newest incarnation, a mobile-inspired design with bigger pictures and more video designed to work across devices. If you’re a brand marketer, chances are your cross-screen strategy is still evolving. And chances are you don’t have Mark Zuckerberg’s army of tech superstars on hand to help. Here are four examples of excellent cross-screen campaigns designed to inspire. Take a look,[...]
March 7, 2013
[x+1] Origin Enhanced to Provide Greater Speed and Ease-of-Use
New Audience Insight user interface makes discovering and using audiences across all paid + owned marketing channels fast and simple NEW YORK , Mar. 7, 2013 - [x+1] , a leading provider of digital marketing and data management software, today introduced version 4.4 of the [x+1] Origin enterprise Data Management Platform (DMP), a key element of the [x+1] Origin Digital Marketing Hub . The newest version of [x+1] Origin features a new user interface and enhanced functionality[...]
March 7, 2013
A Marketing Platform That Will Cure Your Multi-Channel Marketing Headaches
Published by: Business Insider Brands looking to increase their online presence have multiple paid and owned marketing outlets at their disposal, from display advertising to email to social media. But marketers who have to manage those channels separately may feel as if they are suffering from a multiple personality disorder. [x+1]'s Origin data management platform (DMP) simplifies the process. It does this not only by bringing the management of a brand's paid and owned marketing[...]
February 22, 2013
Revolution in the Big Data and Business Landscape
Forbes Contributor: Gil Press Dave Rich has an interesting theory explaining the rapidly-growing interest and investment in big data and specifically, in predictive analytics, over the last few years. “When the 2008 recession hit,” he told me recently, “the question was how come we weren’t better prepared with all the money we’ve spent in the last decade on information systems? That has caused a spur of activity that we’ve seen in the last several years, driven by the[...]
February 19, 2013
[x+1] Acquires Leading Tag Management Company UberTags
Integration of Critical Function Advances [x+1] Digital Media Hub Strategy NEW YORK, Feb 19, 2013 - [x+1] , a leading provider of digital marketing hub software, today announced it has acquired UberTags, a premier tag management company. The acquisition provides important capabilities that expand [x+1]'s position as the leading digital marketing hub and data management platform (DMP) . The integration of UberTags will provide universal tag visibility to support more[...]
January 24, 2013
[x+1] Origin Allows Marketers To Use Own CRM Data
RTM Daily - Real-Time Media and Marketing by Tyler Loechner , Jan 24, 2013, 10:26 AM Read more: http://www.mediapost.com/publications/article/191759/x1-origin-allows-marketers-to-use-own-crm-data.html#ixzz2JIfdZZWP [x+1] has upgraded their Data Management Platform (DMP) to allow marketers full access to paid and owned media channels. Marketers will now be able to use their own CRM data when using [x+1] Origin, a key platform in the real-time media marketplace. “No one[...]
January 23, 2013
[x+1] Updates Origin to Deliver More Channels, More Control and More Transparency
Digital Marketers Can Now Optimize Their Reach Across Paid AND Owned Media Channels NEW YORK , Jan. 23, 2013 - [x+1] , a leading provider of digital marketing and data management software, today introduced the next evolution of the [x+1] Origin enterprise Data Management Platform (DMP) -- a key element of the [x+1] Origin Digital Marketing Hub . By giving marketers full access to paid and owned media channels, greater control over the ways they engage with customers and[...]
December 11, 2012
How to Choose a DMP
Posted by Chris O'Hara A Conversation with Bridget Bidlack of [x+1] Today, data is like water: Free-flowing, highly available, and pervasive. As the cost of storing and collecting data decreases, more of it becomes available to marketers looking to optimize the way they acquire new customers and activate existing ones. In the right hands, data can be the key to understanding audiences, developing the right marketing messages, optimizing campaigns, and creating long-term[...]
November 29, 2012
Advancing The Industry
By AdExchanger http://www.adexchanger.com/data-driven-thinking/advancing-the-industry/ “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1] . It has been argued that the proliferation of ad technologies over the last few years has not really advanced our industry. Moreover, some suggest that while new technologies have (in some[...]
November 28, 2012
[x+1] Delivers Greater Reach for Marketers with Update to Origin Enterprise Data Management Platform
Highlights include improved audience management, control and syndication across the media ecosystem, new push decision capabilities and an enhanced UI NEW YORK , Nov. 28, 2012 - [x+1] , a leading provider of digital marketing and data management software, today announced an important update to the [x+1] Origin enterprise Data Management Platform (DMP) – a key element of the [x+1] Origin Digital Marketing Hub . Origin 4.2 includes expanded audience syndication capabilities,[...]
November 13, 2012
[x+1] Origin Digital Marketing Hub Expands Mobile Capabilities
Demonstrates on-going commitment to multi-channel marketing NEW YORK , Nov. 13, 2012 - [x+1] , a leading provider of cloud-based digital marketing and data management software, today announced that the multi-channel capabilities of the [x+1] Origin enterprise Data Management Platform (DMP) – a key element of the [x+1] Origin Digital Marketing Hub – have been expanded to include mobile. This means marketers can confidently manage their marketing programs – including the[...]
November 12, 2012
Data Management Platforms Poised to Become Scalable Solution to 'Big Data' Challenges, According to IAB & Winterberry Group
Press Release Survey of Over 150 Executive-Level Thought Leaders Finds Widespread Interest in This Emerging Technology; More Than Three Quarters of Panelists Expect DMPs to Play Major Role in Future Advertising, Marketing and Customer Engagement Efforts NEW YORK, NY (November 12, 2012) – As the promise of “Big Data” plays an increasingly significant role in the digital marketing landscape, the Interactive Advertising Bureau (IAB) and Winterberry Group today released[...]
November 7, 2012
John Nardone Recognized for Career and Contributions with ad:tech Industry Achievement Award
[x+1] chairman and CEO lauded for his impact on digital marketing NEW YORK , Nov. 7, 2012 - [x+1] , a leading provider of cloud-based digital marketing and data management software, is pleased to announce that Chairman and Chief Executive Officer John Nardone has been honored with the ad:tech Industry Achievement Award for the personal impacts he has had in establishing the Internet as a marketing vehicle. Nardone received the award as a special Industry Achievement Award[...]
October 17, 2012
[x+1] Inducted into the JPMorgan Chase Hall of Innovation
Technology recognized for its ability to reach audiences across digital media channels NEW YORK, October 17, 2012 – [x+1], a leading provider of cloud-based digital marketing and data management, is pleased to announce it has been inducted into the JPMorgan Chase Hall of Innovation. [x+1] founder and chief strategy officer Ted Shergalis accepted the award on behalf of the company at the 4 th Annual JPMorgan Chase Technology Innovation Symposium on Wednesday, October 10, 2012 at[...]
October 2, 2012
[x+1] Origin Digital Marketing Hub Now Integrated with Oracle RightNow CX Cloud Service
[x+1] attains Gold level member status in Oracle PartnerNetwork (OPN) NEW YORK , October 2, 2012 - [x+1] , a leading provider of digital marketing and data management software, today announced the integration of the Origin Digital Marketing Hub with Oracle’s RightNow CX Cloud Service. This integration will allow RightNow CX users to take full advantage of [x+1]’s Origin Digital Marketing Hub. [x+1] is also now a Gold level member in Oracle PartnerNetwork (OPN). In[...]
September 25, 2012
Media is Dead - MediaPost: The Future of Media Blog
MediaPost: The Future of Media Blog http://www.mediapost.com/futureofmedia/article/183792/ Changes in media – whether time-shifting, mobile, social and more – create opportunities and challenges. Understanding and staying ahead of the challenges and recognizing and taking advantage of the opportunities has to be a priority for marketers. We’ll leave it to others to address what might be next or how this or that innovation will change everything. At [x+1] we think[...]
September 13, 2012
[x+1] Origin 4.0 Gives Origin DSP New Capabilities for Digital Media Professionals
More powerful optimization, supported by industry-leading transparency, equals better campaign performance NEW YORK, Sept. 13, 2012 – [x+1], http://www.xplusone.com/ , provider of the industry’s most complete multi-channel marketing platform, [x+1] Origin 4.0 , today announced enhancements to its powerful Origin demand side platform (DSP). POE™ - [x+1]’s industry-leading optimization engine – enables the Origin DSP to deliver better media results through improved[...]
September 5, 2012
[x+1] Origin 4.0 Provides the Most Integrated Platform for Multi-Touch Point Marketing
Additional self-service tools, multi-channel optimization engine and new data capabilities ease the frustration of enterprise marketers NEW YORK, Sept. 5, 2012 – [x+1], http://www.xplusone.com/ , provider of the leading enterprise data management platform (DMP), today announced the launch of [x+1] Origin 4.0, providing new capabilities to the industry’s most complete multi-channel marketing platform. Origin 4.0 enables marketers to centralize and streamline digital[...]
August 14, 2012
[x+1] Names Bridget Bidlack as Vice President of Product Management
Industry vet tapped to oversee product planning and execution at [x+1] NEW YORK, N.Y., Aug. 14, 2012 – [x+1] , www.xplusone.com , provider of the leading Enterprise Data Management Platform (DMP), today announced that Bridget Bidlack has been named Vice President of Product Management, reporting to Chief Technology Officer Patrick DeAngelis. She had most recently held the same position at TRAFFIQ, an end-to-end digital media planning and buying platform provider. Bidlack[...]
August 8, 2012
[x+1] Expands Its POE™ Decision Engine to Other Online Ad Systems
POE and [x+1] Origin Enterprise DMP now integrate with DoubleClick, Adobe® Test&Target™ and Adobe® CQ, with extensibility to other systems virtually unlimited NEW YORK, N.Y., Aug. 8, 2012 – [x+1] , www.xplusone.com , provider of the leading enterprise data management platform (DMP), today announced a new version of its patented Predictive Optimization Engine (POE™). The new POE enables marketers to use its high-powered decisioning capability for every digital channel[...]
July 26, 2012
[x+1] Expands Audience Targeting in its Origin Enterprise Data Management Platform
Real-time message relevance is driven through direct publisher buys, impression waste is reduced and performance is improved NEW YORK, N.Y., July 26, 2012 – [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced it has added another touchpoint for audience targeting in its Origin Enterprise DMP . Now Origin can push real-time targeting decisions into the ad server, so that more relevant messages can be delivered to every[...]
July 24, 2012
[x+1] Announces New Integration of its Origin Enterprise Data Management Platform with Adobe® Test&Target(TM)
Combination of website testing and multi-touchpoint message and offer optimization available at an affordable price point NEW YORK, N.Y., July 24, 2012 – [x+1] , www.xplusone.com , provider of the leading enterprise data management platform (DMP) today announced it has integrated its Origin Enterprise DMP with Adobe® Test&Target TM to enable richer, more relevant and profitable website user experiences. Through this new integration, marketers for the first[...]
July 19, 2012
[x+1] Names Digital Media Veteran Peter Moritz as Senior VP, Sales
Digital expert noted for his strategic growth leadership among data-driven marketers NEW YORK, N.Y., July 19, 2012 – [x+1] , www.xplusone.com , provider of the leading enterprise data management platform (DMP), today announced that it has hired digital media veteran Peter Moritz as Senior Vice President of Sales, reporting to President and COO Peter Massey. Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates,[...]
July 13, 2012
[x+1] Named to AlwaysOn’s Global 250 List of Top Private Companies
AlwaysOn recently announced the 2012 Global 250 Top Private Companies and for the third straight year named [x+1] to the AlwaysOn Global 250 list. According to AlwaysOn, inclusion in the Global 250 signifies leadership amongst our peers and recognizes the game-changing approaches and technologies that [x+1] brings to the market. Selections are made on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Read More
June 12, 2012
[x+1]'s Ted Shergalis named to IAB Advertising Technology Council advisory board
[x+1]'s Ted Shergalis named to the new IAB Advertising Technology Council. Read Press Release
May 15, 2012
A Diamond Retailer Mines Online for Gold
May 14, 2012 3:58 PM, By Jess Beldner Read how Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign. They say that diamonds are a girl’s best friend, but online clicks are not always a diamond retailer’s best friend, especially in a highly competitive ecommerce market. Click here to learn how Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign.
May 8, 2012
[x+1] Creates National Strategic Agency Partnership Role to Be Assumed By Jess Beldner
In her new position, Beldner will look to replicate central region success in building and developing agency relationships NEW YORK, N.Y., May 8, 2012 – [x+1] , www.xplusone.com , the leader in digital marketing hub technology, today announced that Jess Beldner will expand her duties to include the newly created position of Director, Strategic Agency Partnerships, covering the entire United States. Beldner will also continue in her role as Director, Central Sales,[...]
April 26, 2012
DMP is offered as a standalone solution for leveraging customer data to drive deeper audience insights that inform more relevant, real-time communications
NEW YORK, N.Y., April 26, 2012 – [x+1], www.xplusone.com, today announced DMP QuickStart, a program that enables marketers to experience the benefits of a leading enterprise data management platform (DMP) more quickly and cost-effectively than others on the market today.
DMP QuickStart introduces marketers to the power[...]
[x+1]’s New DMP QuickStart, An Easy, Cost-Effective Way to Experience the Power of the Leading Data Management Platform
April 26, 2012
Program bridges a gap in the industry by empowering creative agencies to help drive multi-touchpoint campaigns for marketing clients
NEW YORK, N.Y., April 26, 2012 – [x+1] , www.xplusone.com , today announced the creation of a first-of-its-kind Experience Developer Partner Program , designed to equip creative agencies to help their marketing clients build data-driven, multi-touchpoint campaigns and bridge the gap between creative, audience-driven media and direct[...]
[x+1] Creates First-of-its-Kind Experience Developer Partnership Program
April 18, 2012
David Skinner takes on new role of SVP, Corporate Development, while former Lemonade Inc. executive Timothy Smith is named SVP, Client Solutions
NEW YORK, N.Y., April 18, 2012 – [x+1] , www.xplusone.com today announced that as part of its focus on strengthening its business partner relations to extend the ecosystem connections of [x+1] Origin, its leading digital marketing hub, David Skinner has been named to the new position of Senior Vice President, Corporate Development.[...]
[x+1] Makes Management Changes to Extend the Ecosystem Connections of its Digital Marketing Hub
March 20, 2012
Former Ernst & Young management consultant will focus on new business development and managing strategic agency relationships
NEW YORK, N.Y., March 13, 2012 – [x+1] , www.xplusone.com , the leader in digital marketing hub technology, today announced it has hired John Anagnost as Vice President of Sales, Eastern Region, a new company position based in New York. His responsibilities will include new business development and managing strategic agency relationships.[...]
[x+1] Hires Former Reprise Media President John Anagnost as Vice President of Sales, Eastern Region
February 29, 2012
[x+1] Announces Origin 3.5, the Only Data Management Platform with Automated Real-Time Decisions for Email, SMS, Call Center and Web
Enterprise DMP integrates with a decision engine to produce synchronization across channels NEW YORK, N.Y., Feb. 29, 2012 – [x+1] , www.xplusone.com , the leader in digital marketing hub technology, today announced the release of [x+1] Origin 3.5, the only Data Management Platform (DMP) with automated real-time decisions for email, SMS, call centers, websites and chat. Origin 3.5 will be available April 9. Triggered by a customer interaction on a web page, or any [x+1][...]
January 12, 2012
Written by Tim Peterson Originally posted on Direct Marketing News January 12, 2012
Audience-targeting firm [x+1] named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with [x+1] on Jan. 9.
“What attracted me to [x+1] was its unique position in the marketplace. They have a platform that combines the [data management platform] space, the [demand side platform] space, the analytics, and it’s all in one where it should be,” Massey said.[...]
Article in Direct Marketing News: [x+1] names Peter Massey president, COO
January 12, 2012
Written by John Ebbert Originally posted on AdExchanger January 12, 2012 Peter Massey , the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1 .
According to a release, he will be “responsible for management of the day-to-day operations of the company and report to Chairman and CEO John Nardone.” Read it.
Massey discussed his[...]
Massey Leaves JWT To Become [x+1] COO and President
January 6, 2012
[x+1] Finds Way Around Third-Party Cookie Rejection
Written by Laurie Sullivan Originally posted in MediaPost’s Online Media Daily January 6th, 2011
Digital marketing platform provider [x+1] released updates to its digital marketing hub Origin 3.0, simplifying the creation of the hundreds of variable ads that serve up in real-time, as well as bypassing the need to drop third-party cookies into browsers.
Origin 3.0, dubbed the “intelligent decisioning” platform,[...]
New article in MediaPost: [x+1] Finds Way Around Third-Party Cookie Rejection
January 5, 2012
