January 12, 2012
Written by Tim Peterson Originally posted on Direct Marketing News January 12, 2012
Audience-targeting firm [x+1] named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with [x+1] on Jan. 9.
“What attracted me to [x+1] was its unique position in the marketplace. They have a platform that combines the [data management platform] space, the [demand side platform] space, the analytics, and it’s all in one where it should be,” Massey said.[...]
Article in Direct Marketing News: [x+1] names Peter Massey president, COO
January 12, 2012
Written by John Ebbert Originally posted on AdExchanger January 12, 2012 Peter Massey , the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1 .
According to a release, he will be “responsible for management of the day-to-day operations of the company and report to Chairman and CEO John Nardone.” Read it.
Massey discussed his[...]
Massey Leaves JWT To Become [x+1] COO and President
January 6, 2012
[x+1] Finds Way Around Third-Party Cookie Rejection
Written by Laurie Sullivan Originally posted in MediaPost’s Online Media Daily January 6th, 2011
Digital marketing platform provider [x+1] released updates to its digital marketing hub Origin 3.0, simplifying the creation of the hundreds of variable ads that serve up in real-time, as well as bypassing the need to drop third-party cookies into browsers.
Origin 3.0, dubbed the “intelligent decisioning” platform,[...]
New article in MediaPost: [x+1] Finds Way Around Third-Party Cookie Rejection
January 5, 2012
