July 26, 2012
Real-time message relevance is driven through direct publisher buys, impression waste is reduced and performance is improved
NEW YORK, N.Y., July 26, 2012 – [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced it has added another touchpoint for audience targeting in its Origin Enterprise DMP . Now Origin can push real-time targeting decisions into the ad server, so that more relevant messages can be delivered to every[...]
July 24, 2012
Combination of website testing and multi-touchpoint message and offer optimization available at an affordable price point
NEW YORK, N.Y., July 24, 2012 – [x+1] , www.xplusone.com , provider of the leading enterprise data management platform (DMP) today announced it has integrated its Origin Enterprise DMP with Adobe® Test&Target TM to enable richer, more relevant and profitable website user experiences.
Through this new integration, marketers for the first[...]
July 19, 2012
Digital expert noted for his strategic growth leadership among data-driven marketers
NEW YORK, N.Y., July 19, 2012 – [x+1] , www.xplusone.com , provider of the leading enterprise data management platform (DMP), today announced that it has hired digital media veteran Peter Moritz as Senior Vice President of Sales, reporting to President and COO Peter Massey.
Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates,[...]
July 13, 2012
AlwaysOn recently announced the 2012 Global 250 Top Private Companies and for the third straight year named [x+1] to the AlwaysOn Global 250 list.
According to AlwaysOn, inclusion in the Global 250 signifies leadership amongst our peers and recognizes the game-changing approaches and technologies that [x+1] brings to the market. Selections are made on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.