July 26, 2012
[x+1] Expands Audience Targeting in its Origin Enterprise Data Management Platform
Real-time message relevance is driven through direct publisher buys, impression waste is reduced and performance is improved NEW YORK, N.Y., July 26, 2012 – [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced it has added another touchpoint for audience targeting in its Origin Enterprise DMP . Now Origin can push real-time targeting decisions into the ad server, so that more relevant messages can be delivered to every[...]
July 24, 2012
[x+1] Announces New Integration of its Origin Enterprise Data Management Platform with Adobe® Test&Target(TM)
Combination of website testing and multi-touchpoint message and offer optimization available at an affordable price point NEW YORK, N.Y., July 24, 2012 – [x+1] , www.xplusone.com , provider of the leading enterprise data management platform (DMP) today announced it has integrated its Origin Enterprise DMP with Adobe® Test&Target TM to enable richer, more relevant and profitable website user experiences. Through this new integration, marketers for the first[...]
July 19, 2012
[x+1] Names Digital Media Veteran Peter Moritz as Senior VP, Sales
Digital expert noted for his strategic growth leadership among data-driven marketers NEW YORK, N.Y., July 19, 2012 – [x+1] , www.xplusone.com , provider of the leading enterprise data management platform (DMP), today announced that it has hired digital media veteran Peter Moritz as Senior Vice President of Sales, reporting to President and COO Peter Massey. Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates,[...]
July 13, 2012
