X plus 1

Peter Moritz

A digital media veteran, Peter Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates, where he guided revenue strategies for agency, media, lead generation and technology companies. He is respected for his strategic vision, precision execution and deep expertise across industry sectors, and for his unique experience with data-driven advertising technologies that are reshaping the media industry.

Past Experiences:

• Prior to founding PWM Associates, he was recruited to Modem Media as senior business development director and ran Modem’s new client acquisition group, reporting to the company’s President from 1998-2006.

• From 1995-1998, he was hired by InterZine and led the company’s sales and marketing teams and developed new online advertising and revenue models. 

• Peter began his career with American Express Travel Related Services where he spent ten years.  During that time he won top sales honors, was twice the number-one salesperson, won the Chairman’s Award for Quality for his work in retail travel merchandising, and was elected President of the company’s National Sales Excellence Club.

 

John Nardone

Expertise
John Nardone's deep experience in leadership roles across brand marketing, digital and analytics management makes him uniquely qualified across a variety of subjects including how new technology is enabling a data-driven marketing revolution. As a digital media pioneer, John's has a first-hand perspective on how the best companies in the world can achieve true customer relevancy in their marketing communications while growing the value of their brands and customer relationships.

Past speaking engagements

• NexTargeting Summit 2011
  Apr 07, 2011
• John Nardone & Ed See speak at FedEx's World Usability Day
  Nov 11, 2010
• Right Media Open
  Jul 19, 2010
• Needham's Fifth Annual Internet & Digital Media Conference
  Jun 08, 2010
• Digital Media Summit 2010
  Jun 08, 2010
• Montgomery Technology Conference
  Mar 10, 2010

Bill Seely

Biography

Bill Seely was named Vice President of Optimization and Analytics at [x+1] in July 2011, returning to the company after a three-year hiatus in which he held senior analytics positions, including Vice President of Digital Measurement and Analytics at Publicis Modem.

During his career he has worked in marketing analytics in a wide range of industries including financial services (JP Morgan Chase and Bank of America), consulting (Monitor), interactive television (Ensequence) and advertising (Publicis).

From 2005 to 2008, Bill worked on a wide range of site optimization assignments at [x+1] for major clients including Delta Airlines, American Express, America Online, Verizon and Match.com. He has broad experience in technical and business roles, all centered on his passion for digital marketing, quantitative analysis and database technology.
Bill got his start in marketing analytics at Frito-Lay in 1988, analyzing syndicated scanner data in a wide range of applications including optimization of pricing and marketing mix, forecasting sales and promotions and data mining. In 1997 he moved to New York City and began his career in the digital space with USWeb/CKS. Bill has a bachelor's degree in chemical engineering from Georgia Tech.

Ted Shergalis

Expertise
Ted Shergalis is an online marketing expert, visionary and strategic thinker. His foresight in applying analytics techniques to Internet marketing led to early breakthroughs in predictive marketing. As a founder of [x+1] in 1999, he was one of the first marketers to develop products using the “software as a service” model. Today [x+1]’s products are used by many leading brands.

Bio
Before founding [x+1], Ted worked from 1997 to 2000 in both the debt and equity capital markets at Morgan Stanley Dean Witter. Working with senior management at emerging technology and online companies, he gained a unique and early perspective on the emerging trend of media quantification. His understanding of the seismic shifts in the media market helped underpin the founding of [x+1].

At [x+1], Ted has worked with industry leaders like Andreas Weigend, Ph.D, Amazon’s Chief Scientist, to advance predictive marketing and online media knowledge. In addition, Ted partnered with SAS to bring an analytics and marketing suite to online marketing.

Ted graduated from Harvard University with an A.B. in Philosophy with Honors.

Eric Simon

Biography
As Director Business Development at Quigo, Eric created, deployed and maintained the successful Middle Tail publisher acquisition strategy for Quigo's AdSonar product. Previous to that, Eric served as Director of Client Services at Ask Jeeves, managing a team of six media managers and over 20 million in quarterly revenue for ASK.com.

Eric founded Megabux, Inc in 1998. He conceived, designed and launched an original internet database driven web application at WannaMakeABet.com where game play is a hybrid of traditional fantasy sports, wall street bankroll competitions and sports betting. He has also helps positions at MaxOnline, Longbow Group and CBS Radio Networks.

Eric holds a BS in broadcast journalism from Syracuse University.

Leon Zemel

Biography
A recognized analytics expert and internet optimization strategist, Leon Zemel has 15+ years of experience developing analytical marketing strategies and business intelligence.

At [x+1], he leads the team responsible for driving innovative and actionable analytics for clients' interactive marketing, including the development of the patented Predictive Optimization Engine (POEâ„¢), utilizing a full suite of analytic, campaign management, optimization, audience segmentation, and business intelligence technologies.

Zemel has delivered analytical marketing services for cross-channel business/product strategy and focused programs for web, direct mail, telemarketing, and direct response TV. Among the brands he has directed programs for are AOL, American Express, Barnes & Noble, IBM, and the New York Times.

Prior to joining [x+1] in 2004, Zemel served as VP/Director of Strategy at Digitas, and before that Partner, Strategy Consulting and OgilvyOne and Director of Strategy at Wunderman. He received his MBA from Columbia Business School and a degree in economics from Yeshiva University.

Past speaking engagements

• Leon Zemel speaks at the Predictive Analytics Innovation Summit in Chicago
  Nov 04, 2011
• Leon Zemel speaks on a panel at OMMA Global
  Sep 27, 2011
• OMMA Metrics
  Jul 21, 2011