[x+1]’s New Open Data Bridge Integrates High-Quality Consumer Data from Multiple Sources for Customer-Centric Marketing
NEW YORK, N.Y., Jan. 26, 2010 – [x+1], the online targeting platform leader, today announced its new Open Data Bridge™, giving marketers and agencies the ability to simply integrate and use client and third-party data for online targeting.
In launching the Open Data Bridge, [x+1] has integrated data from some of the top providers in the industry, with more to come. This will allow clients to focus on leveraging actionable data for their digital marketing[...]
Former Sears Media Operations Head Perianne Grignon Joins [x+1] As Vice President of Media Strategy and Chief Marketing Officer
NEW YORK, N.Y., Jan. 6, 2010 – [x+1], the leader in predictive marketing solutions, today announced that Perianne Grignon has joined the company as vice president of media strategy and chief marketing officer. A former vice president of media strategy and digital innovation for Sears Holdings Corporation, Grignon is a champion of using analytic tools to improve marketing and media allocation decisions.
A digital media veteran, Peter Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates, where he guided revenue strategies for agency, media, lead generation and technology companies. He is respected for his strategic vision, precision execution and deep expertise across industry sectors, and for his unique experience with data-driven advertising technologies that are reshaping the media industry.
- Prior to founding PWM Associates, he was recruited to Modem Media as senior business development director and ran Modem’s new client acquisition group, reporting to the company’s President from 1998-2006.
- From 1995-1998, he was hired by InterZine and led the company’s sales and marketing teams and developed new online advertising and revenue models.
- Peter began his career with American Express Travel Related Services where he spent ten years. During that time he won top sales honors, was twice the number-one salesperson, won the Chairman’s Award for Quality for his work in retail travel merchandising, and was elected President of the company’s National Sales Excellence Club.
Peter Moritz Senior Vice President of Sales Contact »
John NardoneCEO and Chairman Contact »
Bill SeelyVice President of Optimization and Analytics Contact »
Ted ShergalisFounder and Chief Strategy Officer Contact »
Eric SimonVP of Business Operations Contact »
Leon ZemelExecutive Vice President, Chief Analytics Officer Contact »