MarketShare, [x+1] Partner to Connect Cross-Marketing Analytics with Digital Targeting and Optimization
Joint solution brings together the best of digital media optimization and cross-marketing analytics to improve performance across the entire marketing spectrum
Second Annual NexTargeting Summit Hosted by [x+1] Provides a Forum for Discussing the Latest Trends in Multi-Touchpoint Marketing
Executives from Forbes.com, Verizon Interactive, Edelman Digital and The ARF among the featured speakers at this year’s Summit
NEW YORK, N.Y., March 21, 2011 – Online targeting platform leader [x+1], www.xplusone.com, will host its second annual invitation-only conference on the future of multi-channel marketing on April 7, 2011, at the Harvard Club in midtown[...]
NEW YORK, N.Y., March 10, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced the introduction of Reach/Frequency Manager, an advanced analytical tool that is part of its Media+1 Platform. Reach/Frequency Manager is a single-source tool that can be used to centrally analyze and recommend reach and frequency delivery across an entire online display media plan.
Reach/Frequency Manager is now in alpha testing with a[...]
[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media Platform and Analytics Capabilities
NEW YORK, N.Y., March 3, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today it has promoted Leon Zemel, http://xplusone.com/people/leonzemel.php, to the position of Chief Analytics Officer and Greg Pier to that of Senior Vice President, Platform Implementation and Production Support. Zemel had been Executive Vice President, Analytics, and Pier had been Vice President,[...]
A digital media veteran, Peter Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates, where he guided revenue strategies for agency, media, lead generation and technology companies. He is respected for his strategic vision, precision execution and deep expertise across industry sectors, and for his unique experience with data-driven advertising technologies that are reshaping the media industry.
- Prior to founding PWM Associates, he was recruited to Modem Media as senior business development director and ran Modem’s new client acquisition group, reporting to the company’s President from 1998-2006.
- From 1995-1998, he was hired by InterZine and led the company’s sales and marketing teams and developed new online advertising and revenue models.
- Peter began his career with American Express Travel Related Services where he spent ten years. During that time he won top sales honors, was twice the number-one salesperson, won the Chairman’s Award for Quality for his work in retail travel merchandising, and was elected President of the company’s National Sales Excellence Club.
Peter Moritz Senior Vice President of Sales Contact »
John NardoneCEO and Chairman Contact »
Bill SeelyVice President of Optimization and Analytics Contact »
Ted ShergalisFounder and Chief Strategy Officer Contact »
Eric SimonVP of Business Operations Contact »
Leon ZemelExecutive Vice President, Chief Analytics Officer Contact »