May 2, 2013
Peter Massey of [x+1] Selected by ExecRank as among the Top Private Company COO for 2012
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New York, May 2, 2013 – [x+1], a leading provider of digital marketing and data management software, is pleased to announced that Peter Massey, the company’s president and chief operating officer, has been selected by the ranking committee of ExecRank as a “Top Chief Operating Officer” for 2012. Massey is featured at number 35 on the listing. The rankings are the result of two years of research and feedback from evaluation committees and top COOs that yielded an[...]

April 22, 2013
[x+1] Origin Bridges the Gap with CRM Systems to Make Offline Behaviors Actionable Online
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Real time capture of offline consumer data enables smarter marketing online and offline

NEW YORK, April 22, 2013 – [x+1], a leading provider of digital marketing and data management software, today released an update to its Origin enterprise Data Management Platform (DMP), a key element of the [x+1] Origin Digital Marketing Hub. The newest version of Origin – the industry’s most complete multi-channel marketing platform – enables marketers to[...]

April 18, 2013
[x+1] Partners with Velti, to Bring Mobile Messaging Capabilities to Market-Leading [x+1] Origin Platform
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Mobile Messaging Now Among the Paid and Owned Media Channels Available to Marketers

New York, April 18, 2013 - [x+1], a leading provider of digital marketing and data management software, and Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced a partnership that[...]

April 9, 2013
John Nardone of [x+1] Selected by ExecRank as Among the Top 50 Private Company CEOs for 2012
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Highest-rank ad industry executive to be so honored

San Francisco, April 9, 2013 – [x+1], a leading provider of digital marketing and data management software, is pleased to announced that John Nardone, the company’s chief executive officer has been selected by the ranking committee of ExecRank as a “Top Chief Executive Officer” for 2012. The rankings are the[...]

April 4, 2013
[x+1] Receives $17M in New Funding
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Funds to fuel business growth, acquisition strategy and market expansion

NEW YORK, April 4, 2013 - [x+1], a leading provider of digital marketing and data management software, today announced it has signed a new $17M debt facility with Ares Capital Corporation. These funds will be used to support [x+1]’s growth strategy of targeted acquisitions and overall market expansion. Details of the[...]

March 7, 2013
[x+1] Origin Enhanced to Provide Greater Speed and Ease-of-Use
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New Audience Insight user interface makes discovering and using audiences across all paid + owned marketing channels fast and simple

NEW YORK, Mar. 7, 2013 - [x+1], a leading provider of digital marketing and data management software, today introduced version 4.4 of the [x+1] Origin enterprise Data Management Platform (DMP),[...]

February 19, 2013
[x+1] Acquires Leading Tag Management Company UberTags
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Integration of Critical Function Advances [x+1] Digital Media Hub Strategy

NEW YORK, Feb 19, 2013 -  [x+1], a leading provider of digital marketing hub software, today announced it has acquired UberTags, a premier tag management company. The acquisition provides important capabilities that expand [x+1]'s position as the leading digital marketing hub and data[...]

January 23, 2013
[x+1] Updates Origin to Deliver More Channels, More Control and More Transparency
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Digital Marketers Can Now Optimize Their Reach Across Paid AND Owned Media Channels

NEW YORK, Jan. 23, 2013 - [x+1], a leading provider of digital marketing and data management software, today introduced the next evolution of the [x+1] Origin enterprise Data Management Platform (DMP) -- a key element of the

November 28, 2012
[x+1] Delivers Greater Reach for Marketers with Update to Origin Enterprise Data Management Platform
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Highlights include improved audience management, control and syndication across the media ecosystem, new push decision capabilities and an enhanced UI

NEW YORK, Nov. 28, 2012 - [x+1], a leading provider of digital marketing and data management software, today announced an important update to the [x+1] Origin enterprise Data[...]

November 13, 2012
[x+1] Origin Digital Marketing Hub Expands Mobile Capabilities
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Demonstrates on-going commitment to multi-channel marketing

NEW YORK, Nov. 13, 2012 - [x+1], a leading provider of cloud-based digital marketing and data management software, today announced that the multi-channel capabilities of the [x+1] Origin enterprise Data Management Platform (DMP) – a key element of the [x+1]

November 7, 2012
John Nardone Recognized for Career and Contributions with ad:tech Industry Achievement Award
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[x+1] chairman and CEO lauded for his impact on digital marketing

NEW YORK, Nov. 7, 2012 - [x+1], a leading provider of cloud-based digital marketing and data management software, is pleased to announce that Chairman and Chief Executive Officer John Nardone has been honored with the ad:tech Industry Achievement Award for the personal impacts he has had in establishing the Internet as a[...]

October 17, 2012
[x+1] Inducted into the JPMorgan Chase Hall of Innovation
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Technology recognized for its ability to reach audiences across digital media channels

NEW YORK, October 17, 2012 – [x+1], a leading provider of cloud-based digital marketing and data management, is pleased to announce it has been inducted into the JPMorgan Chase Hall of Innovation. [x+1] founder and chief strategy officer Ted Shergalis accepted the award on behalf of the company at the 4th Annual JPMorgan Chase Technology[...]

October 2, 2012
[x+1] Origin Digital Marketing Hub Now Integrated with Oracle RightNow CX Cloud Service
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[x+1] attains Gold level member status in Oracle PartnerNetwork (OPN)

NEW YORK, October 2, 2012 - [x+1], a leading provider of digital marketing and data management software, today announced the integration of the Origin Digital Marketing Hub with Oracle’s RightNow CX Cloud Service. This integration will allow RightNow CX users to take full advantage of [x+1]’s[...]

September 13, 2012
[x+1] Origin 4.0 Gives Origin DSP New Capabilities for Digital Media Professionals
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More powerful optimization, supported by industry-leading transparency, equals better campaign performance

NEW YORK, Sept. 13, 2012 – [x+1], http://www.xplusone.com/, provider of the industry’s most complete multi-channel marketing platform, [x+1] Origin 4.0, today announced enhancements to its powerful Origin demand side platform (DSP).  POE™ -[...]

September 5, 2012
[x+1] Origin 4.0 Provides the Most Integrated Platform for Multi-Touch Point Marketing
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Additional self-service tools, multi-channel optimization engine and new data capabilities ease the frustration of enterprise marketers

NEW YORK, Sept. 5, 2012 – [x+1], http://www.xplusone.com/, provider of the leading enterprise data management platform (DMP), today announced the launch of [x+1] Origin 4.0, providing new capabilities to the industry’s most complete multi-channel[...]

August 14, 2012
[x+1] Names Bridget Bidlack as Vice President of Product Management
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Industry vet tapped to oversee product planning and execution at [x+1] 

NEW YORK, N.Y., Aug. 14, 2012 – [x+1], www.xplusone.com, provider of the leading Enterprise Data Management Platform (DMP), today announced that Bridget Bidlack has been named Vice President of Product Management, reporting to Chief Technology Officer[...]

August 8, 2012
[x+1] Expands Its POE™ Decision Engine to Other Online Ad Systems
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POE and [x+1] Origin Enterprise DMP now integrate with DoubleClick, Adobe® Test&Target™ and Adobe® CQ, with extensibility to other systems virtually unlimited

NEW YORK, N.Y., Aug. 8, 2012 – [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced a new version of its[...]

July 26, 2012
[x+1] Expands Audience Targeting in its Origin Enterprise Data Management Platform
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Real-time message relevance is driven through direct publisher buys, impression waste is reduced and performance is improved

NEW YORK, N.Y., July 26, 2012 – [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced it has added another touchpoint for audience targeting in its Origin Enterprise DMP. Now[...]

July 24, 2012
[x+1] Announces New Integration of its Origin Enterprise Data Management Platform with Adobe® Test&Target™
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Combination of website testing and multi-touchpoint message and offer optimization available at an affordable price point  

 

NEW YORK, N.Y., July 24, 2012 – [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP) today announced it has integrated its Origin Enterprise[...]

July 19, 2012
[x+1] Names Digital Media Veteran Peter Moritz as Senior VP, Sales
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Digital expert noted for his strategic growth leadership among data-driven marketers

NEW YORK, N.Y., July 19, 2012 – [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced that it has hired digital media veteran Peter Moritz as Senior Vice President of Sales, reporting to President and COO Peter[...]

May 8, 2012
[x+1] Creates National Strategic Agency Partnership Role to Be Assumed By Jess Beldner
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In her new position, Beldner will look to replicate central region success in building and developing agency relationships

 

NEW YORK, N.Y., May 8, 2012 – [x+1], www.xplusone.com, the leader in digital marketing hub technology, today announced that Jess Beldner will expand her duties to include the newly created position of Director, Strategic Agency Partnerships, covering the entire[...]

April 26, 2012
[x+1] Creates First-of-its-Kind Experience Developer Partnership Program
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Program bridges a gap in the industry by empowering creative agencies to help drive multi-touchpoint campaigns for marketing clients

 

NEW YORK, N.Y., April 26, 2012 – [x+1], www.xplusone.com, today announced the creation of a first-of-its-kind Experience Developer Partner Program, designed to equip creative agencies to help their marketing clients[...]

April 26, 2012
[x+1]’s New DMP QuickStart, An Easy, Cost-Effective Way to Experience the Power of the Leading Data Management Platform
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 DMP is offered as a standalone solution for leveraging customer data to drive deeper audience insights that inform more relevant, real-time communications

 

NEW YORK, N.Y., April 26, 2012 – [x+1], www.xplusone.com, today announced DMP QuickStart, a program that enables marketers to experience the benefits of a leading enterprise data management platform (DMP) more quickly and cost-effectively than[...]

April 18, 2012
[x+1] Makes Management Changes to Extend the Ecosystem Connections of its Digital Marketing Hub
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David Skinner takes on new role of SVP, Corporate Development, while former Lemonade Inc. executive Timothy Smith is named SVP, Client Solutions

NEW YORK, N.Y., April 18, 2012[x+1], www.xplusone.com today announced that as part of its focus on strengthening its business partner relations to extend the[...]

February 16, 2012
[x+1] Sets NexTargeting Summit for March 18
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Author Steven Berlin Johnson, Google’s Scott Spencer, ad agency vet Sarah Fay, among thought leaders discussing the future of Real-Time Audience Targeting

New York, February 16, 2010 -- [x+1], www.xplusone.com, the online targeting platform leader, will host an all-day, invitation-only conference on the new world of real-time audience targeting on March 18, 2010, at the W Hotel’s midtown[...]

December 14, 2011
[x+1]’s Digital Marketing Hub Component Named As a Leader in Demand-Side Platform Category in Report by Independent Research Firm
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Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization

NEW YORK, N.Y., Dec. 14, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today that the DSP component of its digital marketing hub was named a leader in the Demand-Side Platform (DSP) category in a new report from Forrester Research,[...]

December 1, 2011
[x+1] Partners with Trust Metrics to Ensure Brand Safety, Quality of Online Ad Inventory
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Trust Metrics will rank inventory, deliver quality ad environments for [x+1]’s major brand clients

NEW YORK, N.Y., Dec. 1, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today it has partnered with Trust Metrics (www.trustmetrics.com), the leading provider of digital measurement standards for publisher transparency, effectiveness and quality,[...]

October 19, 2011
[x+1]’s New Web Services API for Server-to-Server Integration Gives Digital Marketers Greater Flexibility and Control
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Company provides the only digital marketing hub offering this API integration option, especially important for real-time data management functions

NEW YORK, N.Y., Oct.  19, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today the introduction of a Web services application programming interface (API) that will provide greater flexibility for integrating a company’s[...]

October 12, 2011
[x+1]’s Media-Aware Home Pages Connect Display Media, Website User Experiences to Improve Engagement, Conversion
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Unique capability utilizes contextual data to deliver relevant, personalized online experiences, increasing site and media effectiveness

NEW YORK, N.Y., Oct. 12, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced the availability of Media-Aware Home Pages, a new solution that connects display media[...]

September 13, 2011
[x+1] Announces Availability of Funnel R/F, Enabling Performance Gains Across the Purchase Funnel
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Offering provides audience reach and frequency analytics at each funnel stage, benefiting both performance and brand marketers

NEW YORK, N.Y., Sept. 13, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced Funnel R/F, a powerful toolset that enables marketers to optimize their media plan by identifying and executing the best combination of online ad reach and frequency to[...]

July 14, 2011
Marketing Analytics Expert Bill Seely Returns to [x+1] as Vice President of Analytics
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Seely brings deep expertise in analytics and strategic thinking to online marketing leader

NEW YORK, N.Y., July 14, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today that Bill Seely has been named Vice President of Analytics, reporting to Leon Zemel, Chief Analytics Officer. He returns to [x+1] after a three-year hiatus in which he held senior analytics positions, most[...]

May 26, 2011
[x+1]’s New Research Gives Credit Card, Auto Insurance Marketers a Window into Consumer Purchase Behavior
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Research shows how message influence evolves as consumers move through the purchase funnel; also validates strength of online channel

NEW YORK, N.Y., May 26, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced a new research initiative designed to help marketers in select industries reach consumers more effectively as they move through the purchase funnel.[...]

April 7, 2011
Announcing [x+1] Origin, a Major Advancement in Digital Marketing
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Fully integrated, next-gen solution combines cross-channel targeting, analytics/reporting and data management capabilities

NEW YORK, N.Y., April 7, 2011 – Online targeting leader [x+1], www.xplusone.com, today announced [x+1] Origin, a transformative solution for integrating digital marketing activities across consumer touchpoints. [x+1] Origin is the next evolution of the company’s Digital[...]

April 5, 2011
Enhanced Version of Media+1 from [x+1] Integrates Direct Publisher and Exchange-Based Media Buys, Expands Analytics
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Improved management capabilities, views and reporting provide insights across the entire media plan

NEW YORK, N.Y., April 5, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced significant enhancements to its Media+1 solution for display media that will provide media planners with insights across their entire plan.

The expanded version of Media+1 will be[...]

March 24, 2011
MarketShare, [x+1] Partner to Connect Cross-Marketing Analytics with Digital Targeting and Optimization
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Joint solution brings together the best of digital media optimization and cross-marketing analytics to improve performance across the entire marketing spectrum   

New York, NY and Los Angeles, CA, March 24, 2011 – [x+1], http://www.xplusone.com, a digital marketing leader, and MarketShare, http://www.marketshare.com, an analytics innovator, announced[...]

March 21, 2011
Second Annual NexTargeting Summit Hosted by [x+1] Provides a Forum for Discussing the Latest Trends in Multi-Touchpoint Marketing
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Executives from Forbes.com, Verizon Interactive, Edelman Digital and The ARF among the featured speakers at this year’s Summit

NEW YORK, N.Y., March 21, 2011 – Online targeting platform leader [x+1], www.xplusone.com, will host its second annual invitation-only conference on the future of multi-channel marketing on April 7, 2011, at the Harvard Club in midtown[...]

March 10, 2011
[x+1]’s New Reach/Frequency Manager Analytics Tool Enables Improved Digital Media Performance
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NEW YORK, N.Y., March 10, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced the introduction of Reach/Frequency Manager, an advanced analytical tool that is part of its Media+1 Platform.  Reach/Frequency Manager is a single-source tool that can be used to centrally analyze and recommend reach and frequency delivery across an entire online display media plan.

Reach/Frequency Manager is now in alpha testing with a[...]

March 3, 2011
[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media Platform and Analytics Capabilities
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NEW YORK, N.Y., March 3, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today it has promoted Leon Zemel, http://xplusone.com/people/leonzemel.php, to the position of Chief Analytics Officer and Greg Pier to that of Senior Vice President, Platform Implementation and Production Support. Zemel had been Executive Vice President, Analytics, and Pier had been Vice President,[...]

February 15, 2011
[x+1] Named One of “Hottest Companies in New York City” by Lead411
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Company is recognized for its strong growth among top technology and media providers

NEW YORK, N.Y., Feb. 15, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today it has received an award for being recognized as one of the “Hottest Companies in New York City” for 2011 by Lead411.

[x+1] was one of 67 companies recognized this year by Lead411 for its strong[...]

February 1, 2011
[x+1] Hires Matt Prohaska as SVP, Media Solutions
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Online advertising pioneer and entrepreneur to work with major Fortune 500 customers on the execution of their digital media strategies and campaigns

NEW YORK, N.Y., Feb. 1, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today it has hired Matt Prohaska as Senior Vice President, Media Solutions. In this position, Prohaska will be focusing on the company's media[...]

February 1, 2011
[x+1] Hires New Product Management Team
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Digital media specialists from Advanced Technology Ventures, RightMedia and Direct Channels Group will help drive product direction, development

NEW YORK, N.Y., Feb. 1, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today it has hired a new product management team in order to more aggressively pursue its product development roadmap and help its major brand clients[...]

January 24, 2011
[x+1] Named to the OnMedia Top 100 List of Private Companies by AlwaysOn
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Company is recognized for creating new opportunities in digital media technology

NEW YORK, N.Y., Jan. 24, 2011 – Online targeting platform leader [x+1] today announced it has been chosen by AlwaysOn as an OnMedia Top 100 winner.  The company’s inclusion in the OnMedia 100 signifies leadership amongst its peers and its use of game-changing approaches and technologies that are likely to disrupt[...]

January 3, 2011
[x+1] Raises $10 Million in Funding Round Led By Intel Capital
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Latest investment will enable expansion of [x+1]’s digital marketing hub that empowers marketers and agencies to reach customers and prospects across all digital touchpoints

NEW YORK, N.Y., Jan. 3, 2011 – Online targeting platform leader [x+1] announced today it has closed a $10 million Series B funding round[...]

October 27, 2010
[x+1] Brings In Two New Sales Execs to Meet Growing Demand For Its Leading Audience Targeting Platform and Solutions
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Executives bring solid digital media experience with Yahoo! and Time Inc.    

NEW YORK, N.Y., Oct. 27, 2010 Addressing increased demand from Fortune 500 clients for its multichannel audience targeting solutions, online targeting platform leader [x+1] announced today it has added two new sales leadership positions, bringing in industry[...]

September 29, 2010
[x+1] Introduces Shopper Retargeting Powered by Tumri, Delivering Powerful Online Retargeting Results at Scale for Retailers, e-Tailers
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Retail solution combines [x+1]’s data-driven targeting capabilities with personalized creative technology from Tumri for unmatched retargeting efficiency and effectiveness

 

NEW YORK, N.Y., Sept. 29, 2010 Online targeting platform leader [x+1] and Tumri, the leading provider of dynamic creative optimization[...]

June 29, 2010
[x+1] Hires Former Sears Media Holdings, Media6Degrees Execs to Meet Growing Demand in its Client Solutions Group and Expand its Chicago Presence
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Digital platform targeting company also promotes former Advertising.com account executive to Senior Manager, Client Services      

NEW YORK, N.Y., June 29, 2010 In order to meet growing demand from its Fortune 500 client base, online platform targeting leader [x+1] announced the hiring of Christopher Black as Vice President, Client Solutions; Lewis Steckler as Director of Client Strategy; and the[...]

June 3, 2010
[x+1] Chairman and CEO John Nardone to Participate in 5th Annual Needham & Co. Internet and Digital Media Conference
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Panel to address the topic, “Digital Marketing: Beyond the Great Recession”    

NEW YORK, N.Y., June 3, 2010 [x+1], the online targeting platform leader, announced today that its Chairman and CEO, John Nardone, will be speaking at Needham & Company’s 5th Annual Internet and Digital Media Conference, to be held June 8 at the New York Palace Hotel in New York City. Nardone will[...]

May 26, 2010
New Version of POE™ from [x+1] Provides Impression-By-Impression Bidding on Exchange, Non-Exchange Ad Inventory Through Intuitive UI
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Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale    

NEW YORK, N.Y., May 26, 2010 [x+1], the online targeting platform leader, today announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically[...]

May 20, 2010
[x+1] Enhances Online Targeting Platform to allow Marketers and Agencies Integrated Campaign Optimization of Exchange, Non-Exchange Display Media
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Intuitive user interface enables simplified management of optimization, reporting, tracking of performance indicators and user permissions through a customizable dashboard view  

NEW YORK, N.Y., May 20, 2010 – [x+1], the online targeting platform leader, today announced major upgrades to its leading[...]

May 18, 2010
[x+1] Reports Strong 1Q Results, Fueled by Robust Adoption Rates of its Leading Online Targeting Platform
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Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies

NEW YORK, N.Y., May 18, 2010 – [x+1], the online targeting platform leader, today announced it had achieved stronger-than-expected revenues, robust topline growth and operating income profitability for the[...]

April 19, 2010
[x+1], KN Dimestore Partner to Offer Powerful Solution that Taps Consumer Survey Responses in Real Time to Boost Online Ad Effectiveness
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Ability to turn survey results, purchase info, demographic, IP and other consumer data into highly optimized ads differentiates the [x+1]/KN Dimestore solution

NEW YORK, N.Y., April 19, 2010 – Online targeting platform leader [x+1] announced today it has partnered with KN Dimestore, the leading provider of online ad[...]

April 7, 2010
Merkle, [x+1] Partner to Drive True Customer-Centric Marketing
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Joint Solution Enables Marketers to Identify and Reach Not Only Ready-To-Buy Consumers, but Also Those Likely to be the Most Profitable

Columbia, Md. and New York, April 7, 2010 – Merkle (www.merkleinc.com), the nation’s largest and fastest-growing independent customer relationship marketing agency, and [x+1] (www.xplusone.com), the online targeting platform leader, today announced a strategic partnership[...]

March 18, 2010
[x+1]’s New Audience Targeting Platform with a Smart Tagging System Transforms the Entire Internet into a Company’s Website
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Intelligent system from [x+1] integrates digital messages and offers across websites, landing pages, online display and e-mail to increase campaign effectiveness and ROI – all using auto-generated code and an intuitive user interface

NEW YORK, N.Y., March 18, 2010 – Online targeting leader [x+1] today announced the latest version of its real-time audience targeting platform[...]

February 11, 2010
[x+1] Names Mike Dillon, Former VP of Brand Activation at Pepsi, As VP of Sales, CPG Connect Solution to Address Market Demand
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Dave Pollet, former Vice President of Online Marketing at Bank of America, Promoted to VP of Sales; other new hires, internal promotions reflect ongoing robust growth mode at [x+1]

NEW YORK, N.Y., Feb. 11, 2010 – Online targeting platform leader [x+1], looking to address stronger-than-expected demand for its CPG Connect™ digital[...]

February 9, 2010
[x+1] Experiences Record Growth in Q4 and FY 2009 With Strong Adoption of its Leading Online Targeting Platform
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Demand for its website, landing page and digital media optimization solutions driven by customer successes

NEW YORK, N.Y., Feb. 9, 2010 – [x+1], the online targeting platform leader, today announced it had achieved record revenues, robust topline growth and profitability for the fourth quarter of 2009. Fourth quarter revenue increased 62 percent[...]

January 26, 2010
[x+1]’s New Open Data Bridge Integrates High-Quality Consumer Data from Multiple Sources for Customer-Centric Marketing
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NEW YORK, N.Y., Jan. 26, 2010 – [x+1], the online targeting platform leader, today announced its new Open Data Bridge™, giving marketers and agencies the ability to simply integrate and use client and third-party data for online targeting.

In launching the Open Data Bridge, [x+1] has integrated data from some of the top providers in the industry, with more to come. This will allow clients to focus on leveraging actionable data for their digital marketing[...]

January 6, 2010
Former Sears Media Operations Head Perianne Grignon Joins [x+1] As Vice President of Media Strategy and Chief Marketing Officer
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NEW YORK, N.Y., Jan. 6, 2010 – [x+1], the leader in predictive marketing solutions, today announced that Perianne Grignon has joined the company as vice president of media strategy and chief marketing officer. A former vice president of media strategy and digital innovation for Sears Holdings Corporation, Grignon is a champion of using analytic tools to improve marketing and media allocation decisions.

Effective immediately,[...]

December 2, 2009
[x+1] Introduces CPG Connect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales
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Solution utilizes Internet-wide consumer and shopper data to help CPG companies drive greater brick-and-mortar sales through the online channel

New York, N.Y. , Dec. 2, 2009 – [x+1], the leader in predictive marketing solutions, today announced the release of CPG Connect, a digital optimization platform that lets marketers and agencies turn online marketing[...]

November 18, 2009
New Media+1 Platform from [x+1] Puts Marketers, Agencies in the Driver’s Seat of Online Targeting and Decisioning
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Ability to seamlessly integrate consumer data from multiple sources, optimize across entire media plan and intuitive point and click user interface sets Media+1 platform apart in the industry

 New York, N.Y., Nov. 18, 2009 – [x+1], the leader in online targeting and decisioning today announced the release of Media+1, its new media targeting platform.[...]

October 29, 2009
New Release of [x+1] Audience Targeting Platform Drives Strong Results Through Site Personalization
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Dynamically customized site experiences made possible through enhanced capabilities of Site+1, including new ability to utilize in-house and third-party consumer database lists

New York, Oct. 29, 2009 - [x+1], (http://www.xplusone.com), the leader in audience targeting, has introduced a powerful new version of its Site+1 targeting and personalization technology after successful[...]

October 21, 2009
Predictive Marketing Leader [x+1] Cited As an Interactive Attribution “Strong Performer” in New Report by Top Independent Research Firm
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Company is cited for its solid analytics and full-service digital media buying capabilities

 New York, N.Y., Oct. 21, 2009 – [x+1], the leader in predictive marketing (www.xplusone.com), was cited as a Strong Performer in Forrester Research’s Wave Report,

October 8, 2009
Predictive Marketing Leader [x+1] Names Marketing Analytics Expert Kenneth Rona as its Vice President of Data Strategy and Analytics
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Former Senior Vice President at IXI Digital Media will head up [x+1]’s data partnerships and strategy and guide development direction for its Predictive Optimization Engine™ (POE)


New York, NY, Oct. 8th, 2009 - [x+1], the leader in predictive marketing, announced today that Kenneth Rona has joined the company as Vice President of Data Strategy and Analytics. Dr. Rona, whose career[...]

September 11, 2009
Predictive Marketing Leader [x+1] Names Digital Media, Marketing Industry Veterans Sarah Fay and Ed See to its Board of Directors
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Former president of Aegis Media North America and noted management consultant add substantial marketing, consulting, agency and digital media expertise as [x+1] directors

New York, NY (PRWEB) Sept. 11, 2009 – [x+1], http://www.xplusone.com], the leader in http://www.xplusone.com/solutions/technology.html [predictive marketing], announced today the appointment of Sarah Fay[...]

September 9, 2009
[x+1] Names Award-Winning CPG Digital Consultant and Former Kraft Foods Executive Kathleen Olvany-Riordan to its Advisory Board
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Appointment the first of several planned actions by [x+1] to address specific needs of clients in the CPG space

 New York, NY– Sept. 9, 2009 – [x+1], http://www.xplusone.com, the leader in predictive marketing, announced today the addition of CPG digital marketing consultant and former Kraft Foods executive Kathleen Olvany-Riordan to its Advisory Board, in order to address the[...]

August 19, 2009
Online Marketing Pioneer [x+1] Continues on a Robust Growth Path in Q2
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Company sees revenue increase 45%, driven by success in hard-hit sectors


New York, NY, August 19, 2009 – [x+1], the leader in predictive marketing, continues to go against the economic grain, posting strong growth for the second quarter ended June 30 with a 45% increase in total revenue compared to the same quarter last year. In addition, total revenue increased by 46% for the first half of 2009 over[...]

June 12, 2009
New Report on Search Engine Marketing from [x+1] Finds Companies Committed to SEM Despite the Down Economy and High Level of Dissatisfaction with the Results
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Use of dynamic landing pages, integrated outbound/inbound system among report’s recommendations

New York, NY– June 18, 2009 – A new report on search engine marketing from [x+1], http://www.xplusone.com, the leader in predictive marketing, found that while organizations are investing in SEM despite the down economy, they have been unhappy to date with the performance.

[...]
June 9, 2009
[x+1] Partners with Coremetrics to Improve Predictive Targeting in Display Ads
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Partnership enables [x+1]’s Media+1 solution to further refine its ability to serve the right ad to the right person

New York, NY– June 9, 2009 – [x+1], the leader in predictive marketing, has partnered with Coremetrics, the leader in marketing optimization, to improve its display ad targeting by leveraging Coremetrics’ robust web analytics data.

As a Coremetrics Connect certified partner, [x+1] will use[...]

May 21, 2009
Digital Media and Marketing Strategist Joins [x+1]
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Former Digitas executive chosen to drive partnerships and strategy

New York, NY, May 21, 2009-- [x+1], http://www.xplusone.com, the leader in predictive marketing, today announced the appointment of Dedric Choi to the position of Vice President of Partnerships and Strategy.  Choi was most recently a Vice President in the Strategy and Analysis[...]

May 5, 2009
Despite the Down Economy, [x+1] Continues to See Dramatic Revenue Growth
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Total year-over-year sales climb 91%  in the first quarter of 2009

New York, NY, May 5, 2009 – [x+1], the leader in predictive marketing, announced continued strong growth for both its media and website optimization solutions in the first quarter of 2009.  Total revenue increased more than 90% compared with the first quarter of 2008, exceeding the[...]

April 28, 2009
Online Marketing Expert [x+1] Announces the Appointment of a New Vice President
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Former MMA Senior Director and Media Analytics Expert Joins [x+1]

New York, NY, April 28, 2009 -- [x+1], http://www.xplusone.com, the leader in predictive marketing, today announced the appointment of former Marketing Management Analytics (MMA) Senior Director Toby Korner to the position of Vice President of Account Management.

Korner will be responsible for managing[...]

April 13, 2009
Last Chance! The [x+1] Search Engine Marketing Survey Closes April 15. Ensure Your Voice is Heard!
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New industry report to include optimization benchmarks and success factors 

New York, NY, April 13, 2009 – Do you want to learn how leading companies are using search marketing and website optimization to face serious market challenges and get sales in the door today?  Are you interested in benchmarking your search marketing practices and performance against industry peers?

[...]
February 11, 2009
New Version of Site+1 Makes Web Site Optimization Faster, Easier, Less Expensive and More Effective
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Universal tags, multi-test targeting among new features

New York, NY, February 11, 2009 – [x+1], the leader in predictive marketing, announced the availability of an enhanced version of Site+1, http://www.xplusone.com/solutions/onsite-marketing.html, its website optimization solution that allows companies to maximize website ROI by automatically[...]

January 22, 2009
[x+1] Experiences Rapid Growth for Its Custom Online Ad Networks
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Total number of insertion orders for Media+1 grows nearly eightfold in Q4 2008

New York, NY, January 22, 2009 – [x+1], the leader in predictive marketing, announced that the total number of insertion orders for its Media+1 solution for creating custom online ad networks grew nearly eightfold between Q4 2007 and Q4 2008. This stunning growth in a difficult market period reflects [x+1]’s ability to deliver[...]

October 16, 2008
Enhanced Version of [x+1]’s Patented Predictive Optimization Engine® (POE) Helps Online Marketers Achieve Better Results with More Precise Targeting
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New York, NY, October 16th, 2008 - [x+1] http://www.xplusone.com, the leader in predictive marketing, today announced a more powerful version of its patented Predictive Optimization Engine® (POE) which will be compatible with a wide range of statistical modeling techniques such as neural networks, linear programming and multi-tree decision support to maximize the return on investment (ROI) of online marketing and advertising campaigns.

The new[...]

September 16, 2008
[x+1] Announces Creation of Advisory Board To Help It Vet New Products and Market Strategies
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Members will provide advice and counsel to help [x+1] continue producing innovative analytical products and services  

New York, NY, CT, September 16, 2008 – [x+1], http://www.xplusone.com, the leader in predictive marketing, announced the creation of a seven-member Advisory Board composed of thought leaders in marketing and management from such top corporations as Sears, Turner Broadcasting and[...]

Speakers

Peter Moritz Senior Vice President of Sales

Peter Moritz

A digital media veteran, Peter Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates, where he guided revenue strategies for agency, media, lead generation and technology companies. He is respected for his strategic vision, precision execution and deep expertise across industry sectors, and for his unique experience with data-driven advertising technologies that are reshaping the media industry.

Past Experiences:

  • Prior to founding PWM Associates, he was recruited to Modem Media as senior business development director and ran Modem’s new client acquisition group, reporting to the company’s President from 1998-2006.
  • From 1995-1998, he was hired by InterZine and led the company’s sales and marketing teams and developed new online advertising and revenue models. 
  • Peter began his career with American Express Travel Related Services where he spent ten years.  During that time he won top sales honors, was twice the number-one salesperson, won the Chairman’s Award for Quality for his work in retail travel merchandising, and was elected President of the company’s National Sales Excellence Club.

 



  • Peter Moritz Senior Vice President of Sales Contact »

     
  • John NardoneCEO and Chairman Contact »

     
  • Bill SeelyVice President of Optimization and Analytics Contact »

     
  • Ted ShergalisFounder and Chief Strategy Officer Contact »

     
  • Eric SimonVP of Business Operations Contact »

     
  • Leon ZemelExecutive Vice President, Chief Analytics Officer Contact »