Partners

The ARF is the premier advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field. Their mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Atlas provides digital media technologies for agencies, advertisers and publishers. Their solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and websites. Atlas’s solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, Atlas helps clients achieve dramatic, measurable results.

BlueKai is at the center of the digital data economy and the largest data auction marketplace for all audience data. With quality and fair market pricing at its core, BlueKai attracts and aggregates intent data from top tier providers to reveal valuable in-market shoppers across key verticals. As a result, the BlueKai Exchange is the largest source of high performance intent data revealing over 160M unique consumers who are ready to buy. The BlueKai Exchange offers over 30,000 data attributes across in-market, demo, geo, psycho and occupational categories to increase performance and scale of both direct response and branding campaigns.

For more than 30 years, Claritas has provided companies with the most accurate and reliable marketing research demographic data, marketing software and market segmentation services to make the smartest business decisions.

Coremetrics’ products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. As a Coremetrics Connect certified partner, [x+1] will use Coremetrics AdTarget™ syndicated data to more efficiently serve the right ads to the right people through its Media+1 solution. By utilizing the Coremetrics page tags already in place, the combined Coremetrics/[x+1] solution will reduce tagging redundancy and provide [x+1] with more comprehensive data with which to make targeting and optimization decisions.

Digital Envoy delivers new levels of intelligence about the vast online universe. In 1999, the company invented a new technology called geo-location, which enables companies to uncover geographical information about online users based solely on their IP addresses. Their revolutionary technology has allowed countless businesses to move beyond the “borderless Internet” and leverage the power of IP-based decision making in their online endeavors.

[x+1] is a member of the Digital Policy Forum ("DPF"). The DPF is made up of online marketing, analytics, advertising, publishing, and email companies that are committed to examining and developing responses to important privacy and consumer protection issues in emerging media.

The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. The DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process.

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.

The IAB is dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues.

Lucid Media is an ad meta-network with complete transparency for their display targeting. Lucid Media provides inappropriate content filtering services for [x+1]’s exchange media buying platform, assuring advertisers that their ads will only appear in brand safe and brand appropriate contexts. Additionally, Lucid provides general content contextual data that can be used with [x+1]’s patented Predictive Optimization Engine ( POE™) to drive significant lifts in performance for advertisers.

The NAI is a cooperative of online marketing, analytics, advertising and email companies who are committed to addressing important privacy and consumer protection issues in emerging media.

[x+1] is a proud member of the Omniture Solutions Network™, which is designed to fast-track customer success by bringing together best-in-class third-party marketing, sales and customer service applications with expert consulting companies into a unified network— providing a complete solution for specific customer needs. The network includes more than 80 partner companies.

SAS empowers organizations around the world with superior software, solutions and services that give them THE POWER TO KNOW®. Incorporated in 1976, SAS is the world's largest privately held software company with 10,000 employees in more than 400 offices spanning the globe.

WebTrends Inc. provides solutions that dramatically improve web results for many of today's largest companies and most innovative marketers. WebTrends web analytics solutions have become the gold standard since pioneering the industry twelve years ago and leading it ever since. WebTrends enables thousands of web-smart organizations to profitably acquire new customers through search marketing automation, develop a consistent marketing framework to prove and improve results, and build profitable, long-lasting relationships with their customers.