Analyst, Online Marketing Optimization & Analytics


Overview:

This position is primarily responsible for helping clients achieve the optimal ROI for their online marketing programs using [x+1]'s sophisticated predictive modeling technology, data analytics and reporting tools.

Description:

  1. Consult with clients regarding development & alignment of marketing programs across digital channels (e.g., client web site, media, search landing pages, e-mail).
  2. Analyze and interpret marketing program results to drive future client marketing strategies
  3. Analyze audience modeling results and 3rd party data sources for media program optimization
  4. Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts
  5. Communicate campaign optimization results and media improvement recommendations to clients and internal teams


Requirements:

  1. Experience with and/or academic background in marketing analytical methodologies (i.e., segmentation, predictive response models, etc) and/or other quantitative analytics.
  2. Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  3. MS Office fluency; including MS Access. Experience with VBA/Excel Macros, SQL, SAS, or other data manipulation tools a plus
  4. Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

 

Click here to apply.