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Case Studies
site+1 Drives Conversion Rates by over
65%
Industry
Telecommunications
Challenge
Choose the best offer for each unique visitor
to drive conversion. A leading
telecommunications company wanted to increase site conversion rates
and improve customer engagement on their landing pages. They approached [x+1]
because their optimization solutions would empower them with the ability to target
their different creatives and offers to the customer most likely to respond,
thereby enabling them to reach their goals.
Solution
Target impressions so the right offer is seen by the right
customer. [x+1] implemented
site+1 on the company’s landing pages, a solution that screens audiences
and enables impressions to be targeted to the audience most likely to convert,
thereby increasing relevance and driving conversion.
Test
Using POE™, [x+1]’s continuous, audience-based, predictive marketing
platform that utilizes automated, real-time decision-making to help marketers
make actionable decisions regarding targeting and segmentation, ten combinations
of offer and landing page were tested, each split into three different creative
treatments. After running a learning period in which data was collected on consumer
behavior, a model was built to test the performance of the model versus the random
control group and predict consumer engagement.
Result
The optimized group displayed over 65% lift versus the control group!
The results were a clear indication to the company that automated dynamic targeting
and personalized differentiated creative drives lift on conversion. |
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