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Case Studies

Increase Engagement with site+1

Industry

Media and Communications

Challenge

A major television network approached [x+1] with the challenge of driving overall engagement on their website for a new, popular daytime television program with a priority to drive users to the Video section. They also wanted to gain a better understanding of the visitors to their site and wanted [x+1] to collect user data to provide strategic audience insights.

Solution

[x+1] deployed site+1, a solution that screens audiences and enables impressions to be targeted towards the audience most likely to convert, to optimize the creative on the Home Page, Chapters, Classifieds, and Games sections of the website, thereby migrating users to different sections of the website.

Test

[x+1] served and optimized a 217x217 image of the site on the following pages:

Home Page
Chapters
Classifieds
Games

Additionally, the data site+1 collected for optimization was used to segment users into 49 different groups, each segment possessing a different value for advertisers and allowing the content to be highly targeted and relevant to the user. This data provided the company with valuable insights into audience profile and behavior.

Result

Optimization for the website resulted in a 30% lift in page views across all pages!

Case Studies

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