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Case Studies
Increasing Conversion with site+1
Industry
Telecommunications
Challenge
Determine the best offer and placement to present to a potential
customer.
A
leading Digital Broadcast Satellite provider approached [x+1] with a challenge:
how could they best select which offers to display on their home page in order
to increase conversion? With four offer tabs in addition to the main offer on
the home page, deciding which distinct combination of offers to serve to a particular
user was a significant challenge for the company.
Solution
Optimize offers on the home page in order to present the most relevant offers
to customers.
[x+1] recognized that visitors who arrive on the company’s
website are unique and therefore deployed site+1, a solution that screens audiences
and makes it possible to present targeted and relevant offers that audiences
are more likely to respond to.
Using data gathered from POE™, [x+1]’s
continuous, audience-based, predictive marketing platform that utilizes automated,
real-time decision-making to help marketers make actionable decisions, [x+1]
segmented the consumers to better understand their behavior and target the offers.
Execution
Using POE™, the different combinations of offer placements are optimized.
After conducting a learning period in which comprehensive data was collected
on consumer behavior, a model was built to determine the performance of the model
versus the random control group and to predict consumer behavior.
Results
The optimized offers resulted in a 75% - 100% lift in conversion over the
random control group! |
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