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Company Overview

Since its inception in 1999, [x+1] has helped marketers achieve greater return on their online marketing investment by driving conversion through improved visitor engagement and ad relevance.

Leading the field of conversion optimization, [x+1] provides insightful customer service from internet marketing experts in combination with proprietary technology. Our solution set, media+1 and site+1, provides end-to-end conversion optimization in addition to continuous reporting and analysis. Hands-on customer service and consultation services reinforce the power of our technology and ensure that our clients' marketing goals are achieved.

Our groundbreaking technology, the Predictive Optimization Engine (POE™), uses sophisticated statistical modeling technology to leverage and surpass traditional direct marketing techniques online.

Clients recognize the added value we deliver: lift on conversion and instant cross-channel marketing insight combined with critical audience-level data necessary to understand why users are converting.

Leading companies in financial services, telecommunications, on-line services, and automotive industries have significantly increased their message accuracy, customer response, and overall ROI with [x+1].

Our name expresses the idea that “x” is business in its current state (control) while the “+1” is the performance lift clients achieve by partnering with us (lift over control). [x+1] goes beyond the old one-size-fits-all approach to marketing by using audience insight to deliver the most relevant messaging, offers and content.