Advisory Board

Perianne Grignon, Vice President of Media Services, Sears Holdings

As a major advertiser and media strategist, Perianne Grignon champions the idea that media, done well, is a critical driver of brand value. At Sears, Ms. Grignon is responsible for the strategic media planning and media buying for all Sears businesses, brands and formats. Before joining Sears in 1998, her previous roles included Director of Media Strategy at AT&T and Executive Vice President and Director of Media and New Technologies at Bates Worldwide. Ms. Grignon is former co-chairperson of the ANA Television Committee and a member of the Executive Committee of the Family Friendly Programming Forum She was named a 2008 Media Maven by Advertising Age.

Dr. David Juran, Professor, Columbia Business School, NYU Stern and Cornell Johnson

Dr. Juran teaches Managerial Statistics, Decision Models and Applied Regression Analysis. He also conducts research related to modeling human factors in productive systems and quality management. His research on the modeling of human factors in productive systems and the management of quality has appeared in Management Science and The Journal of Operations Management, among others. Dr. Juran has won several awards, including Columbia's Robert W. Lear Service Award and Cornell's EMBA Globe Award for Teaching Excellence.

Jeremy Legg, Vice President, Business Development, Turner Broadcasting System, Inc.

Mr. Legg runs the Business Development group for Turner Broadcasting and develops distribution for the Turner properties across linear, broadband, interactive television and wireless platforms. Formerly, as Vice President of Business Development and Strategy at AOL, he maintained strategic alliances with telecommunications and broadband providers, PC manufacturers, online providers and retailers. At AOL, Mr. Legg also developed corporate strategy for AOL’s broadband initiatives, and helped drive subscriber acquisition and retention efforts.

Ed Raha, President, Berkeley Quantitative

Mr. Raha has over 20 years' experience in hedge fund management, financial modeling and quantitative strategy design. He was a managing partner of Managed Quantitative Advisors, a money management firm specializing in long/short, market-neutral equity portfolios. There, he oversaw the design and implementation of a complete investment management infrastructure, including model design, trading and execution, and risk management. Prior to MQA, Mr. Raha spent several years at Bankers Trust, where he managed a team of financial analysts that developed a systematic methodology for the valuation of private equity.

Ed See, Principal, Ed See Associates and former President, Marketing Management Analytics

Recognized as one of the country’s leading management consultants, Mr. See for the last decade has helped some of the world’s most prestigious brands apply business rigor to marketing and operations. At MMA, his unique operational, general business and technology perspective translate into bottom-line marketing impact for clients. As a Partner at Arthur Andersen and a Managing Director at BearingPoint, he has advised senior executives of some of the world’s largest companies. Mr. See previously spent 15 years in management of software development at IBM.

Matt Spiegel, CEO, OMG Digital

In April 2008, Mr. Spiegel was named CEO of Omnicom Media Group Digital and tasked with developing the vision and roadmap for OMG’s Digital solutions around the world. To accomplish this goal, he works closely with each OMG agency to ensure their offerings include best-in-class digital marketing services. Mr. Spiegel was previously the CEO of Resolution Media, which he founded in 2003 and then sold to Omnicom in 2005. A true veteran of digital media, he specializes in developing digital media solutions, including data-driven buying strategies. He entered the industry in 1997 and in his career has both bought and sold media, developed direct marketing focused online advertising products, and lead teams and departments.

Michael Wexler, Vice President of Marketing Insights, Yahoo!

From a background in social psychology, Mr Wexler went on to start one of the first web analytic groups as part of a major marketing agency (now Digitas). His role at Yahoo! Marketing Insights is to help advertisers optimize their marketing based on the behavioral data Yahoo! collects. His responsibilities include consulting with major advertisers in every vertical market. For over a decade, Mr. Wexler has been marrying data-driven marketing to an understanding of how people think about interactive media. Mr Wexler enjoys helping advertisers create a better experience for their viewers even as they improve their own business.