Features

Demand for online advertising is up; available inventory is limited driving prices higher, causing advertisers to wonder how to ensure every dollar invested is most efficiently used. Reaching potential customers and predicting their behavior is far more complex than ever. Four recent headlines from respected sources tells the story.

The Economist: The Ultimate Marketing Machine
McKinsey Quarterly: A Reality Check for Online Advertising
The Wall Street Journal: The Marketing Maze
Forrester Research: “Optimization” is the 2006/2007 Rallying Cry
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The Economist reports what we all already know: display advertising is, thanks to the power of the internet, becoming more measurable. Yet recent McKinsey & Company research finds that supply bottlenecks could limit the pace of online ad growth and drive prices higher. This, coupled with the fact that onsite conversion rates average 1% to 3% while some retail verticals average even lower, means a call for new tools and services to maximize advertising efficiency by providing increased relevance and utility.

McKinsey notes that marketers must build the capabilities necessary to thrive in an environment where audiences and vehicles are highly fragmented, prices change quickly, and advertising's performance differs by customer, vehicle, brand, offer, and message. Companies are plowing money into the Internet and are looking for creative ways to take advantage of the medium’s strengths. This transition will require not only new management skills but also a detailed understanding of the marginal economics of products, customers, and customer conversion. The Wall Street Journal reports that it is no longer about flooding the market with messages but rather trying to use a rifle shot, not shotgun approach.

See related whitepaper below:
“Simplifying Marketing in an Increasingly Fragmented World”

In their June 2006 report “Marketing Technology Adoption 2006” Forrester Research survey results that show marketers have identified web interaction optimization the number one priority for spending in the next 12 months. Marketers are keenly focused on optimizing everything from process efficiency and media mix to response rates and interaction experience.

All of this makes us very excited at [x+1]. As our customers already know ( see “A Message from the CEO” below) [x+1] has been successfully tackling these issues while taking advantage of all the digital medium offers for marketers.

From nearly 20 years of leadership experience in technology marketing and public relations, Larry Weber, Chairman and CEO of W2 Group, Inc, speaking at the Syndicate Conference, develops a case for how and why the media landscape is changing so dramatically, and what marketing must do to keep up with the pace.

Download The Paper: "Simplifying Marketing in an Increasingly Fragmented World"

As you know this April we re-launched Poindexter with a new brand identity [x+1]. The name [x+1] reflects the Company’s demonstrated success in combining proven technology with insightful partnership to help you reach your online objectives.

The ‘plus’ in our name expresses our goal of going beyond a one-size-fits-all approach; to deliver valuable solutions that discover your ideal audience, deliver your best messaging, and formulate your most compelling offers and content by integrating technology plus expertise to optimize every element of your marketing programs.

[x+1]’s proprietary tools— media+1 and site+1—provide end-to-end conversion optimization as well as continuous reporting and analysis. Our hands-on customer service and consultation reinforces the power of our technology.

As proud as we are of our record of accomplishment, we’re prouder still of the relationships we enjoy with our clients and partners. Our success depends on you. Whether you’re a longstanding client, or looking [x+1] for the first time, please read on. We’re grateful for the opportunity to work with you, and remain singularly committed to exceeding your expectations.

Toby Gabriner, CEO

Recent Events

How to personalize offers and increase your online conversions

It’s easy to attract consumers to your Web site. The hard part comes when you have to sell them.

Too few companies are providing relevant personalized offers online. And the industry conversion rates show it—they’re stagnant despite increasing spending and traffic.

There are many reasons for this. Some firms lack the necessary tools and automation. Others are stuck in a mass-marketing mindset—they make the same offers to everyone and their Web sites never change.

Don’t miss this web seminar. Click here to view.

As an emerging leader in marketing services, [x+1] frequently participates as an exhibitor, sponsor or contributes in speaking roles at industry conferences.

Please visit our events page for a complete listing

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[x+1] helps marketers simplify their online marketing and achieve greater return on their overall marketing investment. We are reinventing the field of conversion optimization by combining insightful customer service from internet marketing experts with proprietary technology.