[x+1] advancing conversion  
September 2006  

Feature Whitepaper

A Must Read!


Marketing providers today differ in approach, tactics, the scope of services they offer, and ultimately, in the outcomes they produce. Few offer clients the ability to not just improve their marketing results, but to create and install systems that will transform the company into a learning organization, one that can make sense - and more effective use - of the deluge of data generated.

In order to work intelligently and effectively with marketing solutions providers, marketers must first figure out whether the provider possesses the right capabilities and fit. Simply asking for answers to these ten questions can go a long way to providing the information and perspective needed to make a decision.

"...in the long run, having the ability to dig into the data and really understand what is going on underneath the numbers gives marketers meaningful improvements over time."

Download The Paper: "10 Questions Marketers Seeking Higher Conversation Rates Must Ask"



TABLE OF CONTENTS
Feature Whitepaper
Special Invitation
Upcoming Events
A Must Listen










Special Invitation



 
[x+1] is pleased to announce our participation at this year's Consumer Forum 2006 as a Silver Sponsor - and you're invited! Join us as [x+1]'s Chief Revenue Officer, Jason Shulman, presents at this year's Event.
As a sponsor of Forrester's Consumer Forum 2006, we are able to offer a special discounted conference rate of $200 off the regular admission rate. Click here to download the Event brochure.
     
     Receive $200 off when you reference this email and VIP Code CFX1. Register by calling +1 888/343-6786.
     
THEME   Forrester's Consumer Forum 2006 will examine the changes facing your brand and current customer experience; plus present innovative tools and practices that will help you humanize the digital experience - and obtain the economic benefits.

Whether you are looking for advice on business, marketing, or IT management challenges, Consumer Forum 2006 will provide specific answers to critical issues confronting consumer-facing companies today.
     
WHO SHOULD ATTEND   CMOs, senior-level marketing and strategy executives, interactive marketers, brand managers, merchandisers, advertisers, eCommerce executives, and agencies/solution providers that support these roles.
     
WHY ATTEND  
  • C-level keynotes from Fortune 1,000 companies.
  • Role-based and industry breakout sessions, such as Web channel design and strategy, direct marketing, interactive marketing, retail, travel, consumer products, media, consumer electronics, and healthcare.
  • One-on-One meetings with more than 30 Forrester analysts.
  • Peer networking with 500+ attending executives.
  •      
    VENUE   Palmer House Hilton
    17 East Monroe St
    Chicago, IL 60603
    Phone: +1 312/726-7500
    Special room rates have been negotiated for Forum attendees. To take advantage of the discounted rate, mention you are attending Forrester's Forum when making reservations.
         
    Hear Compelling Keynote Addresses From Today's Leading Executives
         
    James Skinner
    Vice Chairman & CEO
    McDonald's
    Ben Nelson
    General Manager
    Snapfish
    Michelle Peluso
    President & CEO
    Travelocity
    Stephen Kaufer
    President & CEO
    TripAdvisor
    Josh Herman
    Product Leader, Global
    Segmentation & Analytic
    Product Innovations, Acxiom
          
    Mike Helton
    President
    NASCAR
    Roger C. Hochschild
    President & COO
    Discover Financial Services
    Jeff Hicks
    President/CEO & Partner
    Crispin Porter + Bogusky
    Nicholas Negroponte
    Co-Founder & Chairman Emeritus
    MIT Media Lab
     
    Meet One-On-One With Top Forrester Analysts

    Forrester analysts will be available for one-on-one meetings during this Event. All attendees are invited to schedule up to two 20-minute one-on-one sessions with participating analysts. These meetings are consistently rated as one of the most popular features of Forrester Events!
    © 2006, Forrester Research, Inc. Forrester is a trademark of Forrester Research, Inc.
    Forrester considers the privacy of its clients to be of utmost importance and works to protect it. Forrester uses client and prospective client information for internal purposes only. We will not sell or share your information with outsiders. For comprehensive information about the steps that Forrester takes to respect client privacy, please read our Privacy Policy.


    Forrester Research, Inc. • 400 Technology Square • Cambridge, MA 02139
    Tel: +1 617/613-6000 • Fax: +1 617/613-5000

    Upcoming Events



             
      DMA06
    October 14-19, 2006
    Moscone Center
    San Francisco, CA
         
         
      Emetrics Summit
    October 16-18, 2006
    Sheraton Premiere at Tysons Corner
    Washington D.C
         
         
      Forrester Consumer Forum
    October 24-25, 2006
    Palmer House Hilton
    Chicago, IL


    As an emerging leader in marketing services, [x+1] frequently participates as an exhibitor or sponsor, or contributes in speaking roles at industry conferences.

    Please visit our events page for a complete listing.

    A Must Listen

    Have you ever wondered "who put the 'x' in [x+1]"?. Have fun with the [x+1] company jingle. Listen here (40 seconds).
     

    About


    [x+1] helps marketers simplify their online marketing and achieve greater return on their overall marketing investment. We are reinventing the field of conversion optimization by combining insightful customer service from internet marketing experts with proprietary technology.


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