Dear
[First Name],
Welcome to this month’s Advancing Conversion newsletter.
What
Is Optimization, Anyway?
Optimization is a common term used in media today, but can you draw
a distinction between improvement and optimization? Merely improving
upon your marketing efforts can result in unknowingly leaving better
options on the table. Optimization implies a scientific, mathematical
approach, in which all possible outcomes are examined and considered,
resulting in the best option being selected.
Learn how you can determine
if you are truly engaging in optimization and the impact that doing
so will have on your online marketing efforts.
[x+1] Case
Study: How do you value an impression?
Learn
how one company increased conversion rates by 20% through targeted
online display advertising.
If
you find it difficult to determine the value of an impression, you’re
not alone. Many companies struggle with this, and with understanding
the extent to which an impression is influencing consumers’ behavior.
What can ensuring that the right customer is viewing the right ad do
to your conversion rates?
Upcoming
Events
WebSideStory & Visual
Sciences User Forum
May 15 – 17, 2007
The US Grant
San Diego, CA
More
Info
Internet
Retailer 2007 Conference & Exhibition
June 4 - 7, 2007
San Jose Convention Center
San Jose, CA
More
Info
iMedia Brand Summit
September 9 -12, 2007
Loews Coronado Bay Resort
Coronado, California
More
Info |
Join
us for a complimentary webinar featuring Heath Podvesker, [x+1]’s
VP of Client Services, as he discusses site optimization best
practices.
|
You
can find valuable and relevant articles, reports and case studies in
[x+1]’s comprehensive Resource Center. Be sure to visit the updated
[x+1] website, which will be live on April 29.
Visit
the Resource Center |
Working at [x+1] is an opportunity to work with some of the brightest people and most advanced technology in the interactive marketing industry.
View
Career Opportunities |
|
