Welcome to this month’s Advancing Conversion newsletter.
Saving Goliath: Growing a Large Scale Internet Marketing Channel
While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing ‘Goliaths’. At the same time, most off-line marketing channels are showing declining performance and the on-line channel itself is experiencing more down-to-earth growth rates, making gaining scale an even harder problem for Goliaths to solve.
Taking
Full Advantage of Your Online Marketing Channel
Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to react positively to specific offers or campaigns. Data is gathered and mined to determine which customer characteristics are most likely to drive the desired behavior. However, collecting the data for analysis is an expensive and time consuming proposition - that is, until now.
Upcoming
Events
[x+1]
Sponsored ARF Webinar
August 22, 12:00 – 1:00 EST
Speaker: Bill Seely, Director of Client Interaction Optimization
Optimize Your Next Big Marketing Play: Make optimization work for you to improve the performance of your online marketing programs
Register
Now
iMedia Brand Summit
September 9 – 12, 2007
Loews Coronado Bay Resort
Coronado, California
More
Info
[x+1]
Sponsored Chief Marketer Webinar
Save the Date: September 19th, 2:00 – 3:00pm (EST)
Forrester’s
Consumer Forum 2007
October 10 – 12, 2007
Hilton Chicago
Chicago, IL
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Info |
Working at [x+1] is an opportunity to work with some of the brightest people and most advanced technology in the interactive marketing industry.
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Career Opportunities |
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