Welcome to this month’s Advancing Conversion newsletter.
Driving
Conversion Through Creative Development and Analytics
Increase
online conversion by bridging creative development with the analytics
process.
Marketers tend to be a bit long in the tooth regarding their
data prowess. Whether their pride is displayed in the form of sophisticated
econometric modeling for the measurement of media effectiveness, powerful
data mining techniques to segment their customer base or a tool-box
of market research techniques, a significant rift exists that marketers
have not fully acknowledged: the rift between data analysis and creative
development.
Case
Study
Increasing
Product Value with site+1
A leading financial services provider offers a series of credit cards targeted
towards small to medium sized businesses. The company has nine products of which
they wanted to display the three products that are most relevant to
the user and have the highest probability for conversion.
Learn how [x+1]’s solution helped the company best select among the many products, thereby increasing product value by over 100%.
Case
Study
Increasing
Conversion with
site+1
A leading Digital Broadcast Satellite provider approached [x+1] with
the challenge of selecting a distinct combination of offers to serve
to a particular user in order to drive conversion.
Learn how [x+1]
helped the company select the best offer and placement to present to
a potential customer in order to drive conversion by over 75%.
Ask
[x+1]
As
more marketers incorporate optimization to improve their marketing
efforts, they have more questions than ever. Do you have
questions regarding media or site optimization?
Please submit your questions to questions@xplusone.com and we will select 3 – 5 to answer in the following month’s newsletter.
Upcoming
Events
[x+1] Sponsored ARF Webinars
Left and Right Brain Marketing: Increase Online Conversion by Bridging Creative
Development with the Analytics Process
August 7, 12:00 – 1:00 EST
Register
Now
Optimize Your Next Big Marketing Play: Make optimization work for you to improve
the performance of your online marketing programs
August 22, 12:00 – 1:00 EST
Register
Now
Online
Marketing Summit
[x+1] will be speaking in the following cities:
San Francisco: August 7th
LA/Orange County: August 9th
Questions? Please contact Anna Williams: awilliams@xplusone.com
Register
Now
iMedia Brand Summit
September 9 – 12, 2007
Loews Coronado Bay Resort
Coronado, California
More
Info
[x+1]
Sponsored Chief Marketer Webinar
Save the Date: September 19th, 2:00 – 3:00pm (EST)
Forrester’s
Consumer Forum 2007
October 11 – 12, 2007
Hilton Chicago
Chicago, IL
More
Info |
Working at [x+1] is an opportunity to work with some of the brightest people and most advanced technology in the interactive marketing industry.
View
Career Opportunities |
|
