Welcome to this month’s Advancing Conversion newsletter.
Optimization:
The Glue Between Marketing and IT
We
all know this: interactive is becoming an ever larger part of the marketing
supply chain. The days of focusing on how a brand is delivered on TV
are diminishing daily. Large scale CRM systems are still widely used
to retain and grow the customer base and the internet is a critical
channel for acquisition. Moreover, measurement, ROI, and accountability
are forefront on people’s minds. What these things lead to is
an increasing reliance on technology to deploy marketing programs,
measure results, and optimize performance. An existing challenge that
few are talking about is a people issue: the dynamics and working relationship
between Marketing and IT.
Case
Study
Learn
how one company drove lift in revenue and conversion volume by using
site+1.
A leading telecommunications company looked to [x+1] to help them decide
how to best select from their over 16 different offer, message, and
behavioral creative pieces to promote on their website. How should
they select the best offer, product, and layout to maximize relevance
among potential customers, thereby driving conversion?
Forrester
Report: Eight Marketing Technologies That Enable Customer Centricity
Many marketers are abandoning their traditional product focus and trying to adopt a more customer-centric one.  But doing so requires the use of numberous technologies that facilitate deep customer understanding and better targeting of offers. To help, Forrester has identified the eight technologies that firms must master in their transition to customer centricity and offers advice on how to get started on the implementation.
Upcoming
Events
Online
Marketing Summit
Various Dates and Locations, July 10th – August 9th
Look for additional information under separate cover.
iMedia Brand Summit
September 9 – 12, 2007
Loews Coronado Bay Resort
Coronado, California
More
Info
Chief
Marketer Webinar sponsored by [x+1]
September 19th, 2:00 – 3:00pm (EST)
Look for additional information under
separate cover.
Forrester’s
Consumer Forum 2007
October 11 – 12, 2007
Hilton Chicago
Chicago, IL
More
Info |
05.17.07: Visual Sciences and [x+1] Establish Partnership to Provide
a Unified Analytics and Optimization Solution
Read
Article |
Working at [x+1] is an opportunity to work with some of the brightest people and most advanced technology in the interactive marketing industry.
View
Career Opportunities |
|
