Value of External Media and Onsite Optimization: Making Your Media Dollars Work Harder and Your Site Act Smarter
To quote Senator Ted Stevens, the Chairman of the Senate Committee on Commerce, Science, and
Transportation "...the internet is not something you just dump something on. It's not a truck. It's a series of
tubes."
Now this piece isn’t going to be about Senator Steven’s clogging tube concern and the broader Net
Neutrality debate but rather the connectedness of those internet "tubes". The fact that each page can be
connected to any other page on the internet (i.e. is a tube and therefore not a truck) is one of the defining
characteristics of the internet’s superior technical infrastructure.
Site Optimization Best Practices
The optimization of online media and website content is becoming increasingly common in marketing. From
its roots in mathematics to its evolution in manufacturing and computer science, optimization is moving
deeper into the online media and site development spaces as a strategy to boost efficiencies and increase
conversion. Optimization is about making marketing perform its best and engineering a means to achieve a
defined goal, but there can be tradeoffs and the results can be counter-intuitive.
This article focuses on the best practices for website optimization from a marketing perspective. The
approaches and tactics outlined will not only help you navigate a potentially complex process, but help you
collaborate with your technical teams.
Jupiter
Report: Multivariate Testing and Site Optimization - Understanding and Influencing
Customers’ Experience
Many site operators are seeking to leverage packaged
solutions from vendors specializing in automated testing
and site optimization, as they realize the limitations inherent
in split-path (A/B) testing.
Key Questions:
- How much are site operators spending on site testing and
optimization applications?
- What are best practices for designing, deploying, and
measuring site testing and optimization scenarios?
- What must site operators consider when engaging site
testing and optimization technology vendors?
|
Forrester
Marketing Forum
April 11-12, 2007
InterContinental Miami
Miami,
FL
More
Info |
Internet
Retailer 2007 Conference & Exhibition
June 4 - 7, 2007
San Jose Convention Center
San Jose, CA
More
Info |
iMedia Brand Summit
September 9 -12, 2007
Loews Coronado Bay Resort
Coronado, California
More
Info |
Working at [x+1] is an opportunity to work with some of the brightest people and most advanced technology in the interactive marketing industry.
View
Career Opportunities |
|
