Welcome to this month’s Advancing Conversion newsletter.
Branding
vs. Direct Response
The Internet’s distinct ability to accurately track, measure, and improve campaign response in real time makes it possible to achieve a level of granularity, segmentation, and dynamic audience targeting not seen in traditional offline media. Given the potential to more directly drive revenue over the Internet, marketers have overwhelmingly voted in favor of direct response over branding campaigns online. One only need witness the rise of Google and the overall search industry as prime evidence.
But what about branding? Why have marketers been so hesitant and reluctant to engage in brand campaigns? How can they apply the web’s distinct advantages to drive a traditionally offline media strategy? It’s easier than most people think.
Forrester
Report: Marketing Technology Adoption 2007
Forrester’s Q4 2006 Marketing Benchmark Online Survey
Forrester recently surveyed 221 marketing technology decision-makers and influencers
to discover their priorities and plans for technology adoption in 2007.  Respondents
resoundingly agree that improving customer experiences is their top technology
theme – in particular improving online experiences. What technologies do marketers
plan to adopt to help them fulfill this goal? Technologies that help optimize
and refine customer interactions and communications, such as site optimization,
contact optimization and interaction management. Marketing resource management
is also getting a lot of attention as marketers seek to improve marketing accountability
and process efficiency.
Case
Study: site+1 Drives Traffic
Learn
how one company increased page views by over 70% with site optimization.
As a television station’s popular program was ending, read how
[x+1] drove traffic to other parts of the site through optimization.
Upcoming
Events
Visual
Sciences User Forum
May 15 – 17, 2007
The US Grant
San Diego, CA
More
Info
Internet
Retailer 2007 Conference & Exhibition
June 4 - 7, 2007
San Jose Convention Center
San Jose, CA
More
Info
iMedia Brand Summit
September 9 -12, 2007
Loews Coronado Bay Resort
Coronado, California
More
Info |
[x+1]
Webinar:
7 Steps to Better
Website Optimization
May 8
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| Visit www.xplusone.com to view the new site that features an enhanced Resource Center including whitepapers, reports and case studies. |
Working at [x+1] is an opportunity to work with some of the brightest people and most advanced technology in the interactive marketing industry.
View
Career Opportunities |
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