[x+1] Webcast: Q&A with Delta.com

A Guide to Improving Your Customers’ Online Experience through Real Time Personalization

Real time personalization is a critical factor in driving a productive website experience for your customers. Join us for a discussion with Brian DAmato, Delta.com's GM of Strategy and Measurement, as he explains the tactics and strategies that Delta uses to improve the relevance and timeliness of website content through real time personalization and dynamic content generation.

We will walk through the evolution of how Delta decided what personalization technology best fit their needs, their expectations of the solution, how personalization fits into the overall marketing strategy at Delta, and finally, what the next step is for Delta in the personalization space.

Come away with an actionable understanding of how personalization technologies:

• Enhance the overall customer experience with your website.
• Leverage your existing infrastructure to immediately increase marketing performance.
• Increase relevance among your offers and messages.

[x+1] Case Study: media+1 Drives Conversion

A leading broadcast network wanted to learn how [x+1]’s custom segmentation could help them drive registrations and improve their CPA during one of their promotions.

By implementing media+1, the company met their CPA goal within 7 weeks in addition to gaining valuable behavioral insights on their audience that they could apply to their cross channel marketing efforts.

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