Case Study: [x+1]’s media+1 Drives Conversion

A leading luxury goods company was looking for a solution to help them improve their conversion rates in their online advertising efforts by better reaching their key customers who were most likely to purchase their high-end products.

Previously, the company’s online media campaigns were limited to a contextual display targeting strategy using ad networks, but they wanted to learn how [x+1]’s audience-based approach to targeting could improve the effectiveness of their media campaigns and help them achieve their online goals.

Forrester Report: Forecast: Global Enterprise Marketing Platforms: 2007 To 2013

Today, marketers must work with many disparate applications to analyze, plan, execute, and measure their activities. This web of applications creates silos of information that decrease marketing efficiency and make it difficult for marketing leaders to get a complete view of all marketing activities — and even harder to measure results.

These challenges, along with the crucial need to improve customer experience and integrate customer communications across channels, are fueling the growth of the emerging enterprise marketing platform (EMP). We project that the EMP market will grow at nearly 20% through 2013. Today, campaign management and analytic applications account for the bulk of the market, but less mature applications like interaction management, marketing asset management (MAM), and marketing resource management (MRM) are growing at a faster pace. By 2010, newly emerging software-as-a-service (SaaS) options will also play a major role in accelerating market growth.

Press Release: [x+1] Enhances Clients’ Online Marketing Performance by Incorporating DoubleClick’s DART for Publishers

[x+1] announced that it has chosen DoubleClick Inc.'s DART for Publishers platform to extend their Predictive Optimization Engine (POE) – a continuous, audience-based, predictive marketing platform – to help drive higher customer conversions from online media.

Driven by client demand for more effective online advertising solutions, [x+1] sought a robust solution that would meet their clients' needs as they grow. "We selected DoubleClick because the DART platform coupled with [x+1] will help clients achieve greater return on their online advertising investment and provide our clients the broadest access to advertising resources, which is critical in driving higher online conversion rates," said Stephano Kim, president and chief operating officer of [x+1].

Upcoming Events

Save the Date
AMA Webinar sponsored by [x+1]
November 13th @ 1:00 EST
Invitation under separate cover


Save the Date
Chief Marketer Webinar sponsored by [x+1]
December 4th
Invitation under separate cover