Welcome to this month’s Advancing Conversion newsletter.
Forrester
Case Study: Verizon Scores With Web Interaction Optimization
 Web
interaction optimization technology uses advanced analytics to improve
targeting and message relevance. Does the technology live up to the
hype? Verizon thinks so. By implementing site+1 from
vendor [x+1], Verizon dramatically improved its online conversion rate
and reduced cost per acquisition. According to Verizon, adopting
a test–and-learn culture and improving the creative development process
are critical to success with the technology.
Five
Ways to Improve the Performance of Your Media Campaign with Data
and Analytics
Online
marketers have a huge checklist to run through when developing successful
online campaigns. Often overlooked is the role that data and analytics
play in ensuring a successful campaign and yet today, data is more
readily available than ever. The five steps outlined discuss
the process by which online marketers can improve the results of their
campaigns by leveraging and incorporating data.
Press
Release: [x+1] Personalizes Web Optimization with New, Patented Technology
[x+1]’s
Predictive Optimization Engine (POE™) is the first patented technology
of its kind which allows clients to anticipate the real-time needs
of online buyers and presents targeted advertisements to qualified
consumers at the optimal moment, thereby increasing ROI on marketing
spend.
Upcoming
Events
Online
Market World
If you are attending OMW, we invite you to attend the panel at which Jason Shulman,
CRO, [x+1], will discuss 'Common Mistakes that Drive Customers
Away' along with
Optimost CEO Mark Wachen.
October 5 @ 11:15 PST
Moscone Convention Center
San Francisco, CA
More
Information
VisCon 2007
October 9 – 12, 2007
Reagan Center
Washington DC
More
Information
Forrester’s
Consumer Forum 2007
October 11 – 12, 2007
Hilton Chicago
Chicago, IL
More
Information
Save the Date
AMA Webinar sponsored by [x+1]
November 13th
Invitation under
separate cover |
Working at [x+1] is an opportunity to work with some of the brightest people and most advanced technology in the interactive marketing industry.
View
Career Opportunities |
|
