We had a great turnout for [x+1]'s NexTargeting Summit on April 23, 2013 in San...
The fastest way to a car buyer's heart
is through her digital behavior.
Not long ago, a typical car buyer visited the dealership seven times before purchasing a new car. Today the number of visits is down to just two.
The difference? Auto buyers now do their research and comparison-shopping on the Internet, making digital the critical sales element that generates online leads for 30% of all sales. Digital interactions with prospective car buyers are moving beyond model selectors, configuration wizards, and dealer locators. Interactions extend beyond purchase, enabling manufacturers to leverage relationships from the first sale through ongoing brand engagement.
Digital automotive marketing solutions provide:
- Product information including "comparative shopping" tools
- Financial calculators with trade-in values and lease or payment options
- Links to dealer sites to search inventory, request a test drive, or get a quote
- Branded image builders like games, videos, post cards, and add-ins
- Industry awards and safety ratings
- Owner links to drive community and retention loyalty programs
Automotive brands turn to [x+1] to provide enhanced automotive Internet marketing solutions using data driven insights
- Drive more high-value internet leads to dealers typically 30% of all sales
- Create more informed dealer engagement, from price quotes and invitations for test drives to local dealerships directions
- Ease inventory concerns by linking online offers to inventory control systems
Navigate the sales cycle
- Recognize and acquire buyers during an active purchase cycle
- Understand the purchase cycle to provide relevant messaging at each stage of the purchase funnel informed by customer context
- Guide prospects through decision processes with DMP-enabled messaging and tools that match their pace and level of engagement
- Provide relevant ownership information and guidance, including service reminders and offers aligned with customer segment understanding and personal history
- Reduce reliance on incentives by uncovering value added triggers from customer engagements online.
- Strengthen brand connection with life style partnerships, special events, and other relevant messaging
If higher-value Internet leads are part of your automotive marketing plans, contact us to see how the [x+1] Origin Digital Marketing Hub can help drive sales through each step of the purchase funnel.
Learn how data is redefining marketing and being used to drive decisions and execute campaigns across channels.
The Digital Marketing Hub
See how [x+1] technology drives sales faster with synchronized messages across
your on- and off-line channels
Show your mettle. Deliver higher-value campaigns for your automotive clients.
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