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Landing Page+1
Relevance After The Click
Creating greater relevance after the click just got easier
Landing Page+1 makes landing pages dynamic, tailoring pages to visitor profiles and traffic sources (paid search, organic search and display ads) to match the right landing page to the right audience.
[x+1]’s technology and services are designed to integrate seamlessly with your current systems and processes, while delivering success quickly and with minimal resources needed from IT or technical personnel.
For example, Landing Page+1 helps:
- Retailers easily generate and manage product specific messages and offers.
- Financial Services companies distinguish prospects from existing customers, maximizing conversion based on affluence.
- Telecommunications companies target high bandwidth urban visitors with VOIP upsells and dial-up suburbanites with broadband offers.
- Automotive companies covert tire-kickers into active purchasers with geo-targeted dealer messaging.
- Technology companies manage and target products and messaging based on customers niche media consumption.
- Online Services companies manage pricing tiers and feature bundles based on prospects’ technographic profile.
- Travel companies match incoming site visitors with their destination and travel preferences.
Results
Client: Financial services company
Challenge: Presenting customers and prospects the best combination of products based on relevancy.
Solution: Replaced the hundreds of independently coded landing pages with a single dynamic landing page using Landing Page+1. This single dynamic landing page was extremely simple to setup and maintain. With the [x+1] point and click rules builder the page was customized based on visitors data including PRIZM cluster, day of the week, internet connection bandwidth and designated marketing area.
Results: The landing page reduced technology implementation costs by 150% and the dynamic, customized pages drove an additional 30% of sign ups.
