Media+1

• Audience Targeting
• Exchanges
• Campaign Optimization
• Open Data
• Content Filtering
• Analytics

Media Targeting Platform

Media+1 is the industry’s most powerful digital media targeting platform for exchange buying, campaign optimization and media analytics.

Media+1 is a targeting platform for both pre-purchased and exchange-based digital media. Media+1 enables a single point-of-management for all of the buys in your campaign and allows one-click access to bidding on exchange-based inventory. In real-time Media+1 connects to all available biddable inventory and ensures that your ads are shown to your target audience and purchased at the right price to deliver the most efficient media buy possible. For pre-purchased, direct publisher buys, Media+1 provides insight into optimal targeting and pricing.

The result is a platform that can look across the whole media landscape and target the media that works best for you.

Results

Client: Online gaming company (Eve Online/CCP Games)

Challenge: Finding the right audiences to serve online ads for a subscription-based signup.

Solution: [x+1] improves the efficiency and scale of CCP’s online media campaign by offering one month trials through a Virtual Ad Network created specifically for them. A custom targeted ad network was created and POE™ used its modeling to provide audience segmentation and targeting.

Results: Weekly subscriptions increased by 200% while the CPA decreased by 50%.

See full case study