Media Coverage

Most Recent

"How To Make One-To-One Marketing Work"
Few marketers have taken full advantage of the opportunity for one-to-one marketing online. Sure, many companies have online CRM programs to address registered users, and even more have well-developed email programs. But when it comes to acquiring new customers or getting consumers into these CRM programs, most marketers and agencies still default to a traditional approach.
"Taking Measure: Drifting Out to Sea"
Right around New Year's Day, everyone fires up a crystal ball and predicts the future. So when 2007 gave way to 2008, many believed this would be the year that growth in display advertising would accelerate, fueled by marketers moving branding dollars online.