Media Coverage
"Q&A
With John Nardone, [x+1] CEO "
The New 'X' Factor: John Nardone Joins [x+1]
Inside the Corner Office: A Discussion with
[x+1]'s New Chairman and CEO
A marketing veteran who has spent 20 years building some
of the world's most
influential brands, John Nardone is known for his proven ability to get inside the minds
of consumers. A trusted innovator who has led global brands from Procter & Gamble to
PepsiCo, he placed the first paid Internet ads and established the first online media
pricing model-just part of his deep footprint in online marketing.
Nardone hails from Marketing Management Analytics (MMA), where he was copresident
and chief client officer. Before that, he drove international expansion at
leading digital marketing agency Modem Media. Here the new Chairman and CEO of
[x+1] opens up about his new role, the industry and his plans for growth.
What attracted you to [x+1]?
I was most intrigued by [x+1]'s
longevity and resilience. The company was born right before the tech bubble burst.
But it made it through to the other side and is stronger than ever today. This
is a true testament to the strength of the company and the value it delivers.
Now more than ever, companies need to understand how their customers think,
what they want and how and where they want it. Our core offering - the
Predictive Optimization Engine (POE) - helps clients get inside the minds of their
customers so they can launch smart marketing strategies that reach the right
people at the right time and place. And as the digital landscape continues to
evolve, it will mean tremendous opportunities for expansion into areas like mobile
and search. It's such an exciting time for [x+1] and I am honored to be a part of it.
You've established and built so many prestigious global brands over the years -
what do you feel is unique about [x+1]?
[x+1] is always looking to the future. That thinking is inherent in our solutions on
the media and the site side with our two core products, [Media+1] and [Site+1].
These automatically, and almost instantaneously, transform massive amounts of
consumer data into insights into the consumer psyche and anticipated buying
behaviors. This enables our clients to target on the fly and, ultimately, engage
consumers much more effectively. I was drawn immediately to this predictive
approach.
What differentiates predictive marketing from behavioral marketing?
Behavioral marketing is a more traditional approach. It predicts consumer
behavior on the web based on past behavior. Predictive marketing is a bit more
progressive. Rather than looking back, it reveals the real-time decisions
consumers are making on the web, letting us fast-forward to the decisions we
expect them to make in the future. At [x+1], we blend the behavioral and
predictive marketing approaches to ensure the most comprehensive results for
our clients.
How does [x+1] succeed in such a competitive industry?
At [x+1], we make smart, strategic decisions quickly to maintain our competitive
advantage. We work hard to understand what our clients want and need - and
we respond immediately. After all, that's what we help our clients do with their
target audiences every day. We help them understand and anticipate consumer
behavior on the web - so they can drive conversion rates and boost sales,
ultimately increasing their return on investment (ROI).
Is there anything new on the horizon for [x+1]?
We have several new media products in the pipeline, as well as some powerful
solutions in the areas of analytic testing and search marketing optimization. We
expect to expand our offerings around the fourth quarter this year.
<< Return to Previous Page |
Privacy
Site Map
Home
![[x+1]](../images/logo_xplus_main.gif){kind=logo}
