Media Coverage
"Poindexter and Dynamic Logic Partner"
iMedia Connection
May 10, 2005
Poindexter Systems, a provider of behavioral targeting solutions, announced that Dynamic Logic's Universal Tag technology is now integrated into Poindexter 6.0.
Dynamic Logic's Universal Tag enables Poindexter easily to tag and identify ad campaigns that are being tested using Dynamic Logic's research.
Poindexter says the partnered technology will help advertisers, agencies and publishers test campaign effectiveness.
"This partnership with Dynamic Logic is part of our ongoing commitment to provide clients with easy-to-use tools that solve their most pressing business needs. With Universal Tags, we can increase the overall trafficking efficiency for those advertisers using POINDEXTER 6.0," says Ted Shergalis, founder and chief product officer, Poindexter Systems.
Poindexter 6.0 helps online marketers know which ad is delivered, at what site, the level of its frequency and a time stamp.
"This partnership allows marketers, for the first time, to consider both brand and response-based segmentation together as one. Instead of independent measurement, marketers can now understand how each impacts the other and leverage this concept of branded response to increase results and efficiency for an entire online marketing campaign," adds Shergalis.
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