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Media Coverage

"Taking Measure: Savor the Flavors"
May 2008
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"Engagement is Great, but Show Me the Money"
April 24, 2008
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"Q&A with John Nardone, [x+1] CEO"
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"Full Speed Ahead: Real-time Decision Management Solutions Help Advertisers Make Changes to Campaigns on the Fly"
December 2007
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"Cheat Sheet to Making Web Site Optimization Work For You"
December 2, 2007
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"Is the Homepage Dead?"
July 23, 2007
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"Drive Conversions with Online Branding"
June 20, 2007
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"Optimize Your Next Big Marketing Play"
May 24, 2007
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"Your Ad Goes Here"
May 16, 2007
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"Get Empowered Online"
April 30, 2007
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"Google's Brand New Appeal"
February 1, 2007
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"Targeting in Reverse"
September 22, 2006
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"Boost ROI with Audience Screening"
August 28, 2006
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"Creative Development & Analytics"
August 14, 2006
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"Targeting Takes Another Step Forward"
August 10, 2006
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"Turn Data into Sales"
August 10, 2006
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"[x+1] Brings Optimization to Japan"
May 10, 2006
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"Poindexter Renamed x+1, Adds Services"
April 26, 2006
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"Q&A with Poindexter's Toby Gabriner"
March 15, 2006
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"How to Market to Financial Services"
March 13, 2006
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"BT: Like Shopping.com for Marketers"
February 23, 2006
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"Carat Fusion's Gabriner Joins Poindexter"
November 16, 2005
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"Poindexter Systems Succeeds with SAS Enterprise BI Server"
November 01, 2005
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"Advancements to Help Analyze Your Data"
June 28, 2005
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"IKnowtion, Poindexter Partner"
May 20, 2005
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"Following the Cookie Crumb Trail"
May 16, 2005
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"Poindexter and Dynamic Logic Partner"
May 10, 2005
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"Drilling Down in Behavioral Targeting"
May 02, 2005
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"Behavioral Heavyweights"
April 28, 2005
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"Cookie Death Small Potatoes, More Product of Spyware Measures"
April 19, 2005
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"Balancing the Value Equation"
April 15, 2005
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"Behavioral Targeting: Coming to a PRIZM Near You"
April 13, 2005
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Most Recent

"Taking Measure: Savor the Flavors"
If you are like many other marketers and media planners, you're probably struggling to make behavioral targeting work. The term encompasses a wide range of tactics and methodologies that tend to confuse people.