We had a great turnout for [x+1]'s NexTargeting Summit on April 23, 2013 in San...
Optimal targeting. Optimal pricing. Only with the industry's
most powerful Demand Side Platform (DSP).
More than an ordinary ad DSP, Origin Media DSP is the industry's most powerful integrated Demand Side Platform for real-time exchange buying, managing publisher-direct buys, campaign optimization, and media analytics. And of course, it also delivers your target audience at the right price.
Optimized digital media buying
One-click bidding in real time on exchange-based or pre-purchased inventory purchased at the right price to deliver the most efficient media buy possible.
Audience targeting, not just inventory
Leverage proprietary and 3rd party data to define your target audience with our simple point-and-click rules builder or have POE, our patented algorithmic targeting engine,
Superior Cookie List Management
Knowing which people have performed specific actions or behaviors in the past, such as direct mail or display, can be analyzed and mined to build custom lists for either retargeting or modeling through POETM. Read about the Origin Enterprise DMP solution.
Access inventory from multiple exchanges in real time
Ad exchanges are a major innovation, but working across fragmented exchange offerings is technically challenging. Origin Media DSP does all the exchange integration and audience targeting work for you, so you can refine your targeting and bidding with each impression served for outstanding results.
Campaign Optimization for your entire media buy
Integrating pre-purchased, direct publisher buys into the system and optimizing all of your online media sources together is what makes Origin Media DSP a unique media targeting game changer. By merging data, understanding the impact, and evaluating unified campaigns, [x+1]'s DSP provides a powerful platform for optimizing buying across entire campaigns.
Advanced Brand Safety and Content Filtering
Access to extensive constantly-updated lists means your ads only appear on brand-safe content. So you can be confident that your message will not only be shown to the right person, but also appear in the right places.
Relationships with clients are built on shared goals. We get that. Our goal is to strengthen Agency/Client relationships through people and technology. We offer technology and analytics that can be used in either a self-serve or managed service mode. [x+1] services are designed to augment the systems and tools you already have in place.
If you're interested in a solution that looks across the whole media landscape and targets the media that works best for you, for a demo of Origin Media DSP.
CCP Games Excels at Cross-sell, February 28, 2012
Read a case study by Joanna O'Connel, Senior Analyst, Forrester Research, Inc.
Download White Paper
Read white paper to learn how [x+1] Origin Enterprise DMP can benefit your organization
Creative Decisioning in the Origin Enterprise DMP
Get the benefits of real-time targeting for every impression
Read the press release
Rosetta uses [x+1] Origin to increase sales for Helzberg Diamonds