Media+1 Demand Side Platform

Audience Targeting

Media+1 enables you to purchase AUDIENCES, not just inventory. You can define your target audience with our simple point-and-click rules builder or have POE™, our patented algorithmic targeting engine, uncover the perfect audience for you by analyzing audience response patterns. Media+1 then evaluates literally billions of impressions to find the impressions that fit your targeting and bid constraints.

Cookie List Management

The [x+1] platform can also be used to build custom lists for retargeting or use in POE models. Lists are groups of people who have performed certain actions or behaviors in the past. Any actions and events captured by either [x+1] or your ad server and passed in a data transfer can be analyzed and mined to build custom lists that can be deployed through Media+1.

A list can also be used to target visitors on certain publishers’ sites even in cases where the publisher doesn’t have access to the targeting attribute. For example, if you have a list of known customers (e.g. they signed up for your product) you can target them with an up-sell message, even though the publisher you’ve bought ad inventory from doesn’t know which impressions belong to your customers.

Cookie lists can be automatically and continually updated for timely targeting.