Site+1 Audience Management Solution

Business Rules

Our industry leading Open Data Architecture accepts data from virtually any source

[x+1]’s Open Data Architecture allows you to seamless integrate multiple data sources – behavioral, geographic, demographic, customer data and more. Whether it’s a first time visitor, engaged prospect, or an existing customer, [x+1] incorporates the data you need to achieve the greatest targeting efficiency.

For example:

• A travel client might bring in their miles data to segment audiences and customize offers based on how many miles a given customer has in their account.
• A financial client might bring in credit scoring data and use it to maximize Customer Lifetime Value
• A gaming client might integrate 3rd party behavioral data to segment offers based on the type of gaming – casual, multiplayer online, social, etc – that each visitor to their site prefers.

Click here to request a copy of the [x+1] Data Dictionary