Virtual Audience Networks

• Audience Targeting
• Media Sources
• Data Integration
• RFP Questions
• Analytics
• CPG Connect

Audience targeting and ROI for CPG advertisers

Target your highest value customers and prove online ROI

Does your online media allocation reflect where your highest value customers are spending their time?

U.S. consumers on average spend 26% of their time with online, while only 2% of media dollars from CPG advertisers go to this channel.* (Sources: Knowledge Networks, Inc, May 2009; AdAge DataCenter, 100 Leading National Advertisers Measured Media) CPG marketers have been making the connection between TV spend and products sold in grocery stores for some time. Now this capability has come to online marketing from two leading online media and analytics companies.

CPG Connect, powered by IRI, will show you how display ad impressions translate to actual in-store purchase behavior and use that information to target audiences for definitive lift. It enables agencies and marketers to:

• Better target campaigns to key segments
• Measure ROI of campaigns
• Optimize campaigns based on insights

"CPG companies need and have been seeking the ability to evaluate the effectiveness of online media. This partnership and this product is a significant step in consumer audience targeting and the evaluation of online effectiveness." - Kathleen Riordan, Former VP of Global Consumer Relationship and Digital Marketing, Kraft Foods, Inc.

We make it easy to optimize targeting and assess campaign impact:

[x+1] works with you to define campaign objectives and behavioral target segment(s). IRI then identifies those behavioral segments within their panel. [x+1] builds proprietary targeting model(s) based on the IRI ConsumerNetwork™ panelists within the segments and purchases/executes media and provides weekly campaign reporting.

To quantify campaign impact (post-campaign), IRI provides ROI Analytics**(** Campaigns must have sufficient volume and duration for complete ROI analysis), utilizing matched exposed and control groups coupled with actual purchase behavior to assess a campaign's effectiveness. Purchase dynamics, including Penetration, Buying Rate and Frequency are compared across groups to determine program profitability.

Benefits of CPG Connect powered by IRI:

• Analytics expertise of two market leaders.
• Programs help optimize targeting across entire Internet, not just an individual online publisher or ad network.
• Ability to create behavioral segments that will increase efficiency and effectiveness of online advertising.
• Turn-key process to connect online campaigns to purchase behavior

About IRI: IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise