Knowing if a particular impression is in your target audience before you buy is critical to eliminating media waste and improving the efficiency of your media spend. We figure this out for you by pulling in powerful audience data from a host of providers and integrating it with our buying platform.
We have used our Open Data Architecture to seamless integrate a wealth of data sources and make them available to your virtual network for improved targeting. The available data includes standard ad server data, media source data, demographic data, intender data and 3rd party data.
If you are a data provider click here to learn more about integrating your data into the [x+1] platform