Virtual Audience Networks

• Audience Targeting
• Media Sources
• Data Integration
• RFP Questions
• Analytics
• CPG Connect

Media Sources

Our advanced optimization technology improves results across multiple inventory sources

[x+1]’s Virtual Audience Networks are automatically built out of the right mix of inventory from thousands of sites, ensuring that your impressions will fall squarely into your audience targets and eliminating waste.

Why is this so much smarter than buying from an ordinary ad network?

• Ad networks can’t act in your best interest. Traditional ad networks profit when they can sell their aggregated, pre-purchased ad inventory for higher rates then what they paid for it. Because they pre-purchase their inventory, they carry inventory risk, so they must sell you what they have on hand, whether or not it is right for your campaign. We don’t pre-buy inventory, so you can be sure that we’re finding the very best impressions at the right price for you.
• Ad networks don’t build custom audience models for each client. Traditional ad networks do not have the capabilities to run custom audience analyses.

Why is this more effective than buying from a single ad exchange?

• We use data to make intelligent buying decisions across multiple exchanges and publishers, supercharging ROI. Because we can integrate many sources of data into our decision making process, we are able to identify which individual impressions are most likely to advance your goals with far more accuracy than if you were to simply use the targeting attribute that an ad exchange or publisher may offer out of the box. Our Open Data Architecture integrates powerful data sources that we use with our Predictive Optimization Engine to decision which media to purchase and to determine the optimal price to pay for each impression.