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Virtual Audience Networks
Frequently Asked RFP Questions
- What makes your network different from other networks and why should we go with you?
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- We’re an audience network, not an ad network. We focus on finding your audience wherever they are across inventory sources, not selling pre-bought inventory around an interest or demographic category. Each Virtual Audience Network is custom-built and refined to deliver exactly the audience you want, at the right price.
- First in class targeting technology. In a nutshell, our sophisticated targeting platform collects audience data about each click and conversion and uses it to build custom audience segments, so we know what the people who are converting through your campaign “look” like. Then, we buy impressions based on those audience segments, so that your campaign is shown to the people who are statistically most likely to take action.
- Unlike every other ad network, we don’t pre-buy media, so you won’t be shoehorned into inventory that you don’t actually want just because an ad network needs to get rid of it.
- Automatically adjust which sources you buy from based on performance and price. Once we’ve created custom audience segments with our technology, we filter billions of impressions across media sourced from ad exchanges and publishers. Our system monitors which media sources are giving you the best performance and the best price and adjusts how much you spend on each source to get you the best overall value for your campaign.
- How many impressions do you serve monthly? How many uniques?
- Billions. We have access to 95% of the online US population monthly.
- What types of targeting and technologies help reach our target more effectively/efficiently than your competitors?
- Our Predictive Targeting Engine, POE, uses audience data to do sophisticated algorithmic targeting, and assign a value to each audience based on its size and response rate. We then buy inventory on a per impression basis to offer you the most aggressive rate.
- Do you offer site level reporting?
- We can provide you a list of sites where we reached your audience in your campaign. We also offer brand safety and extensive audience reporting that can show you exactly who your consumer is and how they convert to your messaging.
- What is the latest flash version accepted?
- We accept Flash 9. However, since most people do not update their flash installations, it may run on a limited number of computers. Therefore, it is advantageous to use an earlier version.
- Can you send us conversion pixels that can piggyback on our spotlight tags in order to optimize based on a Cost per End Action?
- Yes. We have a streamlined and flexible implementation process.
- Degree of transparency
- We offer full transparency into the audience segments that our targeting engine creates that you can use to uncover valuable insights into who is converting through your campaign, and why.
- Pricing
