What's Your Painpoint?
Digital Marketing Painpoints Submitted by Real Practitioners
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You're not alone! Siloed solutions or poorly integrated "suites" are the root cause of this common headache. For every siloed solution a marketer brings online they typically see a 10-20 percent increase in discrepancy rates. Eliminating these discrepancies is something that makes our Digital Marketing Hub so attractive. It allows everything to be tracked and measured using one platform. Just...
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Dealing with this issue is what gets us out of bed in the morning. Here's the story: solving this problem is exactly what the [x+1] Digital Marketing Hub is designed to do - coordinate messages across all digital touchpoints. We take upper funnel media - typically display - and coordinate those messages with any down-funnel touchpoints like site content, email, SMS, click-to-chat, etc. We'll give...
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You need a multi-touch DMP which by its very nature allows for multi-touch attribution to get at the accuracy you are seeking. [x+1] Origin DMP has a "dual 1st party key" that allows marketers to associate multiple devices to a customer, and data matching capabilities to track prospects across touch points. A dual 1st party key is unique to [x+1] and our clients are benefiting from the...
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Our Origin enterprise DMP is simple enough to be used by clients of any size. Our DMP QuickStart is the fastest, easiest to use and least expensive way to start organizing and managing your digital marketing data. There's nothing else like it. ...
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At [x+1], our Origin enterprise DMP addresses the fragmentation issue by bringing together data from multiple sources that allows audience analytics and segmentation to be managed from one platform. We also create "aggregated attributes" that combine attributes from multiple data providers. This is a more efficient - and more economical - way to create segments based on multiple inputs within a...
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We completely agree with you. Frankly, given some of the results (or lack thereof) we hear about and wonder whether some of these black boxes do any optimization at all! The Origin enterprise DMP provides truly transparent optimization thanks to POEâ„¢, our patented real-time decision engine. This level of transparency allows marketers to use the media optimization controls to determine and...
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It's a constant challenge that while marketers are constantly searching for what is innovative and new, IT is generally charged to rely on what has been proven. Often implementation cycles simply aren't fast enough to keep up with the rapid pace of technology innovation. Because of this, there is a growing trend towards collaboration and a new generation of marketers that understand the deep role...
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Paid search is often the last click someone makes before they convert, so it often receives the lion's share of credit - which is exactly the dysfunction with the traditional last-touch attribution model. Display has a significant impact in both search volumes (people see display ads and then search afterwards) and in response rates (a customer's exposure to a brand makes them more likely to...
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We couldn't agree more. It's vital that all of the metrics come together to provide a clear picture of audience and campaign performance. Metrics on their own - and even insights that aren't actionable - can create frustration. Origin Analytics pulls all of those metrics and analyzes them to provide actionable insights based customer behavior so you can optimize campaign performance to drive...
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[x+1] Origin DMP collects and normalizes data from all marketing touch points - including social - and then sends real-time instructions using Origin's server-to-server technology instead of relying on tagging or cookies. This means you can connect PPC and social, and track your customers as you interact with them across all channels. ...
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The [x+1] Origin Enterprise DMP provides an easy and centralized way to create and manage complex prospect and customer interactions for multi-channel targeting. The Origin DMP ingests and normalizes data from a variety of first- and third-party sources and sends real-time instructions server-to-server instead of relying exclusively on tagging or cookies. With this approach, impressions are...
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Your exact frustrations are what lead us to build the Origin Platform. Clients and their agencies are overwhelmed with all the point solutions that are out there and they deserve an elegant product that speaks to leveraging first and third party data and then quickly getting into market with a strategy for hitting different stages of the funnel with competent measurement for ongoing optimization....
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The marketing industry is in the middle stage of the shift from media-centric marketing to audience-centric marketing. That means that we have a lot of legacy channel-specific methodologies (such as GRP's) that still dominate decision-making. For traditional media planning, GRP and reach-focused metrics work well, but for audience-centered digital, they fall short of providing the rich...
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Being able to track audience behavior and compare that to existing customers allows you to determine who is likely to convert on their own and who needs more encouragement, so you can focus your impressions on those who need that extra push. POE™ is our advanced multivariate modeling engine and is designed to analyze the targets you are trying to reach and determine the best tactic for...
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The Origin DMP ingests and normalizes data from a variety of first- and third-party sources. And it sends real-time instructions server-to-server instead of relying exclusively on tagging or cookies. This means that marketers using Origin DMP can get to some of those hard to connect enterprise touchpoints like Facebook, in-app messaging, email, SMS, call centers, or click-to-chat....
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With POE™, the centralized decision engine, Origin sends intelligent, real-time instructions based on complex logic and delivers instructions to ad servers, email systems, DSPs, websites and mobile marketing platforms. This means more relevance, less inefficiency, and better customer interactions. ...
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Origin offers a centralized decision engine - the Predictive Optimization Engine, or POE™, for short. It's our own patented solution that combines models, business rules, and lists to generate meaningful instructions for real-time deployment in any channel - display, Web site, mobile, call centers. That means marketing action for you, instead of just a bunch of lists with no decisions....
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It's very likely that the suite you bought into is an assemblage of piece parts from multiple platforms. Some of them are probably even best of breed, but together they do not match the seamless integration of Origin. As one platform, Origin makes it easy for IT so they can deal with just one vendor instead of several. Integrating with existing data sources and other enterprise systems is a...
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The Origin Media DMP is for marketers who want to target their ideal audiences through a combination of channels because it combines data sources to find, reach and deliver the best audiences - and because Origin is combined with a centralized decision engine, marketing messages are synchronized across channel. One, integrated platform is the answer for multi-channel marketers....
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