Leon Zemel
Chief Analytics Officer
A recognized internet optimization strategist, Leon Zemel has 15+ years of experience developing analytical marketing strategies and business intelligence. At [x+1], he leads the team responsible for driving optimal performance for client's interactive marketing, utilizing a full suite of campaign management, optimization, audience segmentation, and business intelligence technologies.
Past experience:
- With more than a decade of experience in the direct marketing industry, Leon has delivered analytical marketing services for cross-channel business/product strategy and focused programs for Web, direct mail, telemarketing, and direct response TV. He has directed programs for major brands, including AOL, American Express, Barnes & Noble, IBM, and The New York Times.
- Before joining [x+1] in 2004, Zemel served as Vice President/Director, Strategy and Enablement at Digitas.
- Prior to working at Digitas, Leon was a Partner, Strategy Consulting at OgilvyOne; as well as a former Director, Strategy for Wunderman.
- Leon received his MBA from Columbia Business School and a degree in Economics from Yeshiva University.