Michael Wexler
Director, Digital Insights and Marketing Effectiveness at Citibank
Currently Director, Digital Insights and Marketing Effectiveness at Citibank, Michael Wexler first became a presence in the industry when he applied his background in social psychology to start one of the first web analytic groups as part of a major marketing agency (now Digitas). His role at Yahoo! Marketing Insights was to help advertisers optimize their marketing based on the behavioral data Yahoo! collects. His responsibilities included consulting with major advertisers in every vertical market. For over a decade, Mr. Wexler has been marrying data-driven marketing to an understanding of how people think about interactive media. Mr Wexler enjoys helping advertisers create a better experience for their viewers even as they improve their own business.