Sarah Fay
A recognized industry visionary, Fay was previously CEO of Aegis Media North America, which she joined in 1998. During her tenure at Aegis, she spearheaded the creation of Carat Interactive, since merged with Carat's traditional unit, which she built into one of the top full-service digital marketing agencies.
Past experience:
- In her role as President of Isobar U.S., Sarah managed the growth and integration strategy for the digital and one-to-one agency services. Today, these services include Carat Fusion, Freestyle, Molecular, and iProspect.
- In the year 2000, Sarah Fay took on the challenge to envision, launch, and grow Carat Interactive (now Carat Fusion), the U.S. digital hub for Carat Americas.
- Sarah received an Ad:Tech Industry Achievement Award, has been noted as one of the Top 50 People to Know by MediaPost in 2004, one of the MediaPost’s Media 100 Influentials in 2005. She was an Adweek Media All Star in 2004, and was named one of Ad Age’s 25 Women to Watch in 2005. She was also one of B2B Magazine’s Top 100 Business Marketing Influencers in 2002, 2003 and 2004.
- Sarah is a regular speaker on the topic of interactive advertising, and is widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today. In September 2009, Sarah Fay was the iMedia Brand Summit’s first ‘Guest Host’