Ted Shergalis
Founder and Chief Strategy Officer
Ted Shergalis is an online marketing expert, visionary and strategic thinker. His foresight in applying analytics techniques to Internet marketing led to early breakthroughs in predictive marketing. As a founder of [x+1] in 1999, he was one of the first marketers to develop products using the “software as a service” model. Today [x+1]’s products are used by many leading brands.
Past experience:
- Before founding [x+1], Ted worked from 1997 to 2000 in both the debt and equity capital markets at Morgan Stanley Dean Witter. Working with senior management at emerging technology and online companies, he gained a unique and early perspective on the emerging trend of media quantification. His understanding of the seismic shifts in the media market helped underpin the founding of [x+1].
- At [x+1], Ted has worked with industry leaders like Andreas Weigend, Ph.D, Amazon’s Chief Scientist, to advance predictive marketing and online media knowledge. In addition, Ted partnered with SAS to bring an analytics and marketing suite to online marketing.
- Ted graduated from Harvard University with an A.B. in Philosophy with Honors.