Platform+1

Universal DSP

Platform+1 is the only end-to-end digital marketing platform for optimizing multiple channels at scale

Platform+1 provides a single point of access to [x+1]’s Media+1, Landing Page+1 and Site+1 solutions. Through the [x+1] platform, marketers and agencies can achieve a centralized vision of their digital marketing programs.

POE™, the heart of Platform+1

With over a decade of development, [x+1]’s Predictive Optimization Engine, POE™, aggregates data from any source (customer, HTTP & IP, demographic, contextual, behavioral, purchase intent) and analyzes it to generate audience profiles and segments correlated with response to marketing in real time.

Benefits of Platform+1

Unify your digital marketing campaigns
Manage shared audience segments across all of your digital marketing programs in a user-friendly interface.

Act on insights in real time
Respond in real-time to campaign and customer insights to innovate your marketing strategy.

Bring value to every customer interaction
Synchronize inbound and outbound communications to deliver relevant messaging and increase ROI across multiple channels.

Information Transparency
Platform+1 offers 100% transparency into advanced reporting of campaigns and inventory sources.

Choose your brand environment
Platform+1 offers multiple options to control where your ads are shown and not shown using site inclusion and exclusion, leading ad verification vendors and semantic content filtering.

Access and import audiences and data
POE™, [x+1]’s Predictive Optimization Engine continually finds and refines audience profiles using third party data.

Find audiences across the entire internet
Integrate and access every available real-time bidding inventory sources.

Drive and measure offline transactions
CPG Connect powered by IRI will show you how display ad impressions translate into actual in-store purchase behavior.

Get support from digital marketing experts
[x+1]'s team provides training and support to maximize your usage of the [x+1] Universal DSP.