[x+1] and CCP Games’ Oscar Garza will be co-presenting a case study at the ANA Accountability Committee meeting on October 6th in NY.
The presentation topic is titled ‘Marketing Accountability & Effectiveness’.
The web holds a vast opportunity for consumers as an environment where needs are anticipated and met. The upshot is that companies can be much more efficient and productive in their digital marketing and advertising while consumers can be served content and offers that better match their interests and desires.
We are proud that the Wall [...]
Ted Shergalis, Founder & Chief Strategy Officer of [x+1] was featured on Fox Business News, 8/9/2010 discussing website personalization.
As a result of being featured on the front page of the Wall Street Journal, [x+1] made it to the top 10 hot searches in Google Trends. This caused a massive traffic spike on XplusOne.com
Leon Zemel, Executive Vice President of Optimization at [x+1], was quoted in a press release from SAS called More powerful than ever, SAS® Analytics software fuels innovation.
Here’s an excerpt from the press release:
Analytic skills in organizations are scarce and valuable. SAS equips creative problem solvers to be more effective and efficient. Online targeting platform leader [x+1] uses [...]
Perianne Grignon is a keynote speaker at the FRWD-hosted event “Pushing the Boundaries: Exploring the Evolving World of Display Media.” The event will afford a “select group of thought leaders the opportunity to lead and influence the conversation and trends in the display media world.” It takes place at the Fine Line Music [...]
Kevin Keller, Director of Eastern Sales at [x+1], will be hosting a dinner for brand marketers on Saturday, September 11th from 6:30pm-9:30pm at the upcoming iMedia Brand Summit. The iMedia Brand Summit takes place in Coronado, California from September 12-15.
Click here for more information about the event.
Written by John Nardone
Published in OMMA Magazine
July Issue
Plugging the online spending leaks
We all love a big budget, don’t we? Clients with big budgets get wined and dined. Agencies with clients with big budgets make money … and get to go to sporting events and cool parties. And the clients that spend big online, are a [...]