Updates from [x+1]
Massey Leaves JWT To Become [x+1] COO and President
Written by John Ebbert
Originally posted on AdExchanger
January 12, 2012
Peter Massey, the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1. Read more…
Most recent posts
Article in Direct Marketing News: [x+1] names Peter Massey president, COO
Written by Tim Peterson
Originally posted on Direct Marketing News
January 12, 2012
Audience-targeting firm [x+1] named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with [x+1] on Jan. 9.
“What attracted me to [x+1] was its unique position in the marketplace. They have a platform that combines the [data management platform] space, [...]
Former JWT CFO Peter Massey Named President and COO of [x+1]
Experienced marketing and advertising executive brings operational finance expertise to marketing technology leader
NEW YORK, N.Y., Jan. 12, 2011 – The leading digital marketing hub provider [x+1], www.xplusone.com, announced today that veteran digital marketing and advertising industry executive Peter Massey been named President and COO, effective immediately. He will be responsible for management of the day-to-day [...]
6 Predictions for DSPs in 2012
Written by Eric Simon
Originally posted in xPLUS Blog
January 6th, 2011
Happy New Year! It’s time for another edition of predictions about the DSP space by the industry veterans at [x+1]. We’ve been cranking away in our media department since our DSP inception, and at the risk of invoking memories of Al Gore, we did invent the [...]
New article in MediaPost: [x+1] Finds Way Around…
[x+1] Finds Way Around Third-Party Cookie Rejection
Written by Laurie Sullivan
Originally posted in MediaPost’s Online Media Daily
January 6th, 2011
Digital marketing platform provider [x+1] released updates to its digital marketing hub Origin 3.0, simplifying the creation of the hundreds of variable ads that serve up in real-time, as well as bypassing the need to drop third-party cookies [...]
[x+1] Origin 3.0 Sets a New Standard for Integrated Digital Marketing Capabilities, Performance
Company delivers a next-generation Digital Marketing Hub for real-time multi-channel marketing decisioning
NEW YORK, N.Y., Jan. 5, 2012 – [x+1], www.xplusone.com, the leading digital marketing platform provider, today announced the release of the newest version of its digital marketing hub, [x+1] Origin 3.0. The new release adds enhanced capabilities and user interface improvements that allow marketers [...]
[x+1]’s Digital Marketing Hub Component Named As a Leader in Demand-Side Platform Category in Report by Independent Research Firm
Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization
NEW YORK, N.Y., Dec. 14, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today that the DSP component of its digital marketing hub was named a leader in the Demand-Side Platform (DSP) category in a new December [...]
Signs that you’re too reliant on outsourcing
Written by John Nardone
Originally posted in iMediaConnection
December 5th, 2011
In an always-connected consumer world, marketers need to treat prospect and customer data as the essential fuel for their engine of sales growth and customer satisfaction. Yet as they make the important decisions about what capabilities to outsource and which ones to keep in-house, they are too [...]
[x+1] Partners with Trust Metrics to Ensure Brand Safety, Quality of Online Ad Inventory
Trust Metrics will rank inventory, deliver quality ad environments for [x+1]’s major brand clients
NEW YORK, N.Y., Dec. 01, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today it has partnered with Trust Metrics (www.trustmetrics.com), the leading provider of digital measurement standards for publisher transparency, effectiveness and quality, which will use its ratings system to [...]
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